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The impact on marketing research Of MMIS and scanning data

Date of publication: June 15, 1987

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Authors: R. G. Whyte, T. MacNeary

Abstract:

This paper is on the sales and marketing information needs that such scanner data now makes available to manufacturers and retailers and the MMIS required to exploit these data.

R. G. Whyte

Author

This is a long description of some author details.

T. MacNeary

Author

This is a long description of some author details.

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Citation

Whyte and MacNeary (1987a, June 15). The impact on marketing research Of MMIS and scanning data. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-impact-on-marketing-research-of-mmis-and-scanning-data