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The impact on marketing research Of MMIS and scanning data

Date of publication: June 15, 1987

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Authors: R. G. Whyte, T. MacNeary

Abstract:

This paper is on the sales and marketing information needs that such scanner data now makes available to manufacturers and retailers and the MMIS required to exploit these data.

R. G. Whyte

Author

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T. MacNeary

Author

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Research Papers

Scanning data for improved retail marketing

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Egon Huppert

Company: Nielsen

June 15, 1982

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Citation

Huppert, E. (1982a, June 15). Scanning data for improved retail marketing. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/scanning-data-for-improved-retail-marketing


Research Papers

Scanning scanning opportunities

Catalogue: ESOMAR Congress 1988

Authors: Frans W. Plat, Peter S.H. Leeflang

 

September 1, 1988

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Plat and Leeflang (1988a, September 01). Scanning scanning opportunities. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/scanning-scanning-opportunities


Research Papers

Statistical and individual data bases supporting MMIS

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Authors: Elio Pennisi, Giancarlo Ibba

 

January 25, 1984

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Citation

Pennisi and Ibba (1984a, January 25). Statistical and individual data bases supporting MMIS . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/statistical-and-individual-data-bases-supporting-mmis-


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Citation

Whyte and MacNeary (1987a, June 15). The impact on marketing research Of MMIS and scanning data. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/statistical-and-individual-data-bases-supporting-mmis-