Back

The impact on marketing research Of MMIS and scanning data

Date of publication: June 15, 1987

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Authors: R. G. Whyte, T. MacNeary

Abstract:

This paper is on the sales and marketing information needs that such scanner data now makes available to manufacturers and retailers and the MMIS required to exploit these data.

R. G. Whyte

Author

This is a long description of some author details.

T. MacNeary

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Whyte and MacNeary (1987a, June 15). The impact on marketing research Of MMIS and scanning data. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-impact-on-marketing-research-of-mmis-and-scanning-data