Abstract:
We take great pleasure in attending this ESOMAR seminar, which gives us the opportunity of bringing to Arab Countries the experience gained by RAI (Radio Televisione Italiana) in facing up to the rapid and tumultuous development undergone by television broadcasting in our country. We are convinced that major changes are in the making, changes that will require the commitment and dedicated effort of marketing experts and pollsters in the wide television scenario. The new developments to watch are: 1) Satellite television is now the new worldwide broadcasting medium; 2) Cable TV is with us, and allows for specialisation in television broadcasting; 3) Videotape recorders, which allow users to replay the television programmes of their choice without any commercial spots; 4) High definition TV as the new production technology.
Research Papers
Panel doubling operation
Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Walter Pancini, Giovanni Rampi
 
November 11, 1996
Research Papers
The future of television audience measurement in Europe
Catalogue: Seminar 1982: Improving Media Research
Author: Stephan Buck
 
June 15, 1982
Research Papers
Television audience research in Europe
Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Charles C. Dawson
 
June 15, 1984
