Back

The development of broadcasting research in a changing environment

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Tito Riccio, Piero Zucchelli

Abstract:

We take great pleasure in attending this ESOMAR seminar, which gives us the opportunity of bringing to Arab Countries the experience gained by RAI (Radio Televisione Italiana) in facing up to the rapid and tumultuous development undergone by television broadcasting in our country. We are convinced that major changes are in the making, changes that will require the commitment and dedicated effort of marketing experts and pollsters in the wide television scenario. The new developments to watch are: 1) Satellite television is now the new worldwide broadcasting medium; 2) Cable TV is with us, and allows for specialisation in television broadcasting; 3) Videotape recorders, which allow users to replay the television programmes of their choice without any commercial spots; 4) High definition TV as the new production technology.

Tito Riccio

Author

This is a long description of some author details.

Piero Zucchelli

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Riccio and Zucchelli (1987a, June 15). The development of broadcasting research in a changing environment. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-development-of-broadcasting-research-in-a-changing-environment