Resources Library by ANA

The dynamics of change in client/agency relationship

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Company: GfK

Date: June 15, 1994

Authors: Jean Bigant, Christine J. Freeman

Trends in international research

Catalogue: Seminar 1988: International Marketing Reserarch

Date: June 15, 1988

Author: Jean Bigant

Making it all happen: The sub-contractor view (French)

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Date: June 15, 1984

Author: Jean Bigant

Making it all happen: The sub-contractor view

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Date: June 15, 1984

Author: Jean Bigant

Measuring the possible sales returns from retail linear displays (French)

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Date: June 15, 1982

Authors: Jean Bigant, Antoine Pillet

Measuring the possible sales returns from retail linear displays

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Date: June 15, 1982

Authors: Antoine Pillet, Jean Bigant

From broad concept to market test or "the cowl makes the monk"

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Date: March 1, 1975

Authors: Jean Bigant, Louis Tuvee

Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields

Date: June 1, 1973

Authors: Louis Tuvee, Jean Bigant

The use of consumers panels for media selection

Catalogue: The European Marketing Research Review 1969

Date: August 1, 1969

Author: Jean Bigant

Specific case of points of sale selection through census and sampling

Catalogue: ESOMAR Congress 1964

Date: June 15, 1964

Author: Jean Bigant