Author: "Jean Bigant

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Research papers

The dynamics of change in client/agency relationship

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author(s): Jean Bigant, Christine J. Freeman
Date: June 15, 1994

Research papers

Trends in international research

Catalogue: Seminar 1988: International Marketing Reserarch
Author(s): Jean Bigant
Date: June 15, 1988

Research papers

Making it all happen: An exercise of communications (French)

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author(s): Jean Bigant
Date: June 15, 1984

Research papers

Making it all happen: An exercise of communications

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author(s): Jean Bigant
Date: June 15, 1984

Research papers

Measuring the possible sales returns from retail linear displays (French)

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author(s): Jean Bigant, Antoine Pillet
Date: June 15, 1982

Research papers

Measuring the possible sales returns from retail linear displays

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author(s): Antoine Pillet, Jean Bigant
Date: June 15, 1982

Research papers

From broad concept to market test or "the cowl makes the monk"

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author(s): Jean Bigant, Louis Tuvee
Date: March 1, 1975

Research papers

Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author(s): Louis Tuvee, Jean Bigant
Date: June 1, 1973

Research papers

The use of consumers panels for media selection

Catalogue: The European Marketing Research Review 1969
Author(s): Jean Bigant
Date: August 1, 1969

Research papers

Specific case of points of sale selection through census and sampling

Catalogue: ESOMAR Congress 1964
Author(s): Jean Bigant
Date: June 15, 1964

Research Papers

The dynamics of change in client/agency relationship

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Author(s): Jean Bigant, more

Date: June 15, 1994

Research Papers

Trends in international research

Catalogue: Seminar 1988: International Marketing Reserarch

Author(s): Jean Bigant

Date: June 15, 1988

Research Papers

Making it all happen: An exercise of communications (French)

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author(s): Jean Bigant

Date: June 15, 1984

Research Papers

Making it all happen: An exercise of communications

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author(s): Jean Bigant

Date: June 15, 1984

Research Papers

Measuring the possible sales returns from retail linear displays (French)

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author(s): Jean Bigant, more

Date: June 15, 1982

Research Papers

Measuring the possible sales returns from retail linear displays

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author(s): Antoine Pillet, more

Date: June 15, 1982

Research Papers

From broad concept to market test or "the cowl makes the monk"

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Author(s): Jean Bigant, more

Date: March 1, 1975

Research Papers

Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields

Author(s): Louis Tuvee, more

Date: June 1, 1973

Research Papers

The use of consumers panels for media selection

Catalogue: The European Marketing Research Review 1969

Author(s): Jean Bigant

Date: August 1, 1969

Research Papers

Specific case of points of sale selection through census and sampling

Catalogue: ESOMAR Congress 1964

Author(s): Jean Bigant

Date: June 15, 1964