In designing, implementing, developing and maintaining the organisation of a multinational computer services company, one must first of all respect the constraints linked to service. In its development, as well as in its management, GSI has preserved its roots and the intentions that presided over its creation 20 years ago. With the passing of time, they have showed to be genuine key factors of success ; and the organisation that was set up to nourish them - in which great importance is given to the circulation of information - influences to a large extent practices and daily work habits, notably as regards marketing, communications both internal and external (where is the borderline between them?) and human resources management. Indeed, for "delocalized" service organisations, it is a vital challenge to preserve the nature, the form, the homogeneity of the service, while keeping relations of extreme proximity with customers who are often very different from each other - and that is particularly TRUE when you work in different countries. We are presenting here a few thoughts, and a few facts, from which the organisation of GSI was designed 20 years ago : this is the way we are facing the challenge ; we think that this method is the right one for GSI, we know how much tenacity it takes to keep on the same course ; and our remarks should not be taken as anything more than one example, without any pretention to make general recommendations
Let us just think about the specificity of services : how to manage, and how to implement a much more efficient marketing and strategy for a service company.
This paper has the mere ambition to bring users of data analysis to perceive some of their problems in terms of order processing or better in terms of preferences processing. In this way, we will try, in a first part, to give some points about preferences modelization as order relations, then in a second part to tackle with processing, on the one hand we propose some adaptations of the being systems, and on the other hand we present some special methods.
This paper has the mere ambition to bring users of data analysis to perceive some of their problems in terms of order processing or better in terms of preferences processing. In this way, we will try, in a first part, to give some points about preferences modelization as order relations, then in a second part to tackle with processing, on the one hand we propose some adaptations of the being systems, and on the other hand we present some special methods.
As a complement of the French analysis about the audience of the Media, two complementary phases have been carried out in 1971 and in 1972, being added to the third one - concerning Radio-Television -, telling about the centres of interest appealing to the respondents of this phase. So, we have to our disposal, for a large sample answers, from the same persons, to questions about the centres of interest, the equipment goods owned and the societal profiles. We have to our disposal a material suitable for printing out the trends of a systematic research about the scales of criteria used to describe the audience of the Media. We want, first of all, to set this paper more upon the appraising of the scale of criteria than upon the nature itself of the conclusions appealing to the different Media. In that sense we shall try to point out some parameters so as to value scales of criteria and to give some examples of applying the methods of multi-dimensional analysis.
As a complement of the French analysis about the audience of the Media, two complementary phases have been carried out in 1971 and in 1972, being added to the third one - concerning Radio-Television -, telling about the centres of interest appealing to the respondents of this phase. So, we have to our disposal, for a large sample answers, from the same persons, to questions about the centres of interest, the equipment goods owned and the societal profiles. We have to our disposal a material suitable for printing out the trends of a systematic research about the scales of criteria used to describe the audience of the Media. We want, first of all, to set this paper more upon the appraising of the scale of criteria than upon the nature itself of the conclusions appealing to the different Media. In that sense we shall try to point out some parameters so as to value scales of criteria and to give some examples of applying the methods of multi-dimensional analysis.
Marketing Research, through its aim and furthermore by its methodology, has acquired a reputation which is incontestable. The complexity of the problems which must be solved and the evolution, on the one hand, of psycho-sociological science, and, on the other hand, of statistical technology and computer science, have contributed to a very elaborate scheme in Marketing Research. Nowadays, it is quite normal to associate with the problems encountered in the collection of information, analysis and computerised methods which lead to a better comprehension of this information. The frequentation of the situation and computer science has produced certain habits. The aim of this paper is to conjure up certain key-points connected with the two, by attempting to point out to users of opinion polls, surveys and computerised methods, the great utility in making use of these relationships rather than putting up with them.
Marketing Research, through its aim and furthermore by its methodology, has acquired a reputation which is incontestable. The complexity of the problems which must be solved and the evolution, on the one hand, of psycho-sociological science, and, on the other hand, of statistical technology and computer science, have contributed to a very elaborate scheme in Marketing Research. Nowadays, it is quite normal to associate with the problems encountered in the collection of information, analysis and computerised methods which lead to a better comprehension of this information. The frequentation of the situation and computer science has produced certain habits. The aim of this paper is to conjure up certain key-points connected with the two, by attempting to point out to users of opinion polls, surveys and computerised methods, the great utility in making use of these relationships rather than putting up with them.
This document describes a new method of selecting variables based on the data theory. It appears, indeed, that every day we are faced with prolific data some of which, individually, or in combinations, could be ignored without detriment to the concepts which it is expected to see ensuing from the data as a whole. Moreover, the method attempts to take into consideration the aggregate data contained in the data as a whole, and to select a minimum of sub-divisional variables summarising that data in the best possible way. The uses of this are numerous, and we propose to discuss certain of these. We describe, in this document, the method, as well as an application purposely chosen in a sphere other other that of market surveys : indeed, we have processed, by means of the RESUM programme, certain medical data, which underwent, moreover, a correspondance analysis.
This document describes a new method of selecting variables based on the data theory. It appears, indeed, that every day we are faced with prolific data some of which, individually, or in combinations, could be ignored without detriment to the concepts which it is expected to see ensuing from the data as a whole. Moreover, the method attempts to take into consideration the aggregate data contained in the data as a whole, and to select a minimum of sub-divisional variables summarising that data in the best possible way. The uses of this are numerous, and we propose to discuss certain of these. We describe, in this document, the method, as well as an application purposely chosen in a sphere other other that of market surveys : indeed, we have processed, by means of the RESUM programme, certain medical data, which underwent, moreover, a correspondance analysis.