Resources Library by ANA

The Human Kaleidoscope

Discussion

Catalogue: Latin America 2024

Authors: Constanza Cilley, Daniel Lagache, Monica Lemoine, Ezequiel Erdei, Itzelli Vizcaino Cadena, Juan David Giraldo Ruiz, Lucas Lopez Lince

Companies: Voices Consultancy, PYRO, CNC-ViaCiencia, Mega Research, PepsiCo, IPSOS, Grupo Exito

April 24, 2024

Breaking The Mold

Discussion

Catalogue: Latin America 2024

Authors: Mariela Mociulsky, Adrian Kohan, Olga Bocanegra, Catalina Nino Penuela, Evelyn Juarez Sotomayor

Companies: Trendsity, Gentedemente, Natura & Co (Avon), OMG Peru, Datum Internacional

April 24, 2024

Data-driven Telenovelas

Catalogue: Latin America 2024

Authors: Heriberto Lopez Romo, Heriberto Lopez Romo, Rosy Ocampo

Companies: Televisa Univision, El Instituto Inteligencia de Mercados

April 24, 2024

Revolutionising Voter Decision-Making

The limitations of face-to-face and telephone surveys have led many polling firms to replace them with digital surveys which, despite having undeniable advantages, are still not sufficient to obtain truly representative samples of the population....

Catalogue: Latin America 2024

Author: Cesar Augusto Caballero Reinoso

Company: Cifras & Conceptos

April 24, 2024

The Un-Futuristic Future of Vehicles in Latin America

Making the decision to conduct a syndicated study on one of the most popular generations in the history of marketing was no easy task. We didn?t know the impact this project would have, as it pertained a generation that was buzzing everywhere and...

Catalogue: Latin America 2024

Authors: Ana Paola Rodriguez Perez, Rafael Delgado Calleros

Companies: Nissan Motor Co., De La Riva Group

April 24, 2024

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024

Authors: Luis Fernando Rico Navas, Cornelia Schonberger

Company: MindMetriks

April 24, 2024

The Un-Futuristic Future of Vehicles in Latin America

Making the decision to conduct a syndicated study on one of the most popular generations in the history of marketing was no easy task. We didn?t know the impact this project would have, as it pertained a generation that was buzzing everywhere and...

Catalogue: Latin America 2024

Authors: Ana Paola Rodriguez Perez, Rafael Delgado Calleros

Companies: Nissan Motor Co., De La Riva Group

April 24, 2024

The Era of Pet Humanisation

In a recent study carried out by WIN in 8 countries in Latin America + Canada, we found that 87% of people attribute importance to their relationships with other people. Not far behind, 80% declare that they consider their relationships with animals...

Catalogue: Latin America 2024

Author: Constanza Cilley

Company: Voices Consultancy

April 24, 2024

Synthetic Responses Revolution

With this paper we will show the improvements in performance, speed and cost reduction that can be generated by the adoption of AI methods, specifically with respect to machine learning (ML) and natural language processing (NLP) methods. To this end,...

Catalogue: Latin America 2024

Author: Leonardo Valente

April 24, 2024