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Research papers

Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary
Author: Ndeye Diagne
Company: Kantar
September 23, 2022
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Citation

Diagne, N. (2022a, September 23). Research Means Change For Africa. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/research-means-change-for-africa


Videos
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Citation

(2022a, September 23). Case study: Human Centric Innovation... On the Edge. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/case-study-human-centric-innovation-on-the-edge


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Citation

(2022a, September 23). REA - Breaking the Taboo on Youth and Porn. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/rea---breaking-the-taboo-on-youth-and-porn


Videos
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Citation

(2022a, September 23). Research Effectiveness Award winner congress 2022. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/research-effectiveness-award-winner-congress-2022


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Citation

Cleary and Colwell (2022a, September 23). Irish Marketing Society Grand Prix Winner. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/irish-marketing-society-grand-prix-winner-building-a-brighter-future-for-irish-apples-12160


Research papers

Thinking Outside the Blocks

New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...

Catalogue: Congress 2022: 75th Anniversary
Authors: Kevin Cowan, Jon Puleston, Oliver Taylor, Julie Soulsby
Companies: British Broadcasting Corporation (BBC), Kantar
September 23, 2022
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Citation

Cowan, Puleston, Taylor and Soulsby (2022a, September 23). Thinking Outside the Blocks. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/thinking-outside-the-blocks


Research papers

The Future of Privacy-Centric Advertising Measurement

In this paper, we introduce a privacy-centric advertising measurement framework to demonstrate howmeasurement can help businesses grow in the era of privacy restrictions. The COVID-19 pandemic hascaused big changes in the global economy (the biggest...

Catalogue: Congress 2022: 75th Anniversary
Author: Minh Nguyen
Company: Google
September 23, 2022
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Citation

Nguyen, M. (2022a, September 23). The Future of Privacy-Centric Advertising Measurement. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/the-future-of-privacy-centric-advertising-measurement


Research papers

Hello DIA! What do you think about my hypotheses?

This paper explores an idea of an AI-based digital voice assistant as a quick insight-retrieving tool for marketresearch professionals, who always require a reference to the pre-existing knowledge base, studies andresearch work to formulate their...

Catalogue: Congress 2022: 75th Anniversary
Author: Dharmendra Jain
Company: Kantar Kenya
September 23, 2022
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Citation

Jain, D. (2022a, September 23). Hello DIA! What do you think about my hypotheses?. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/hello-dia-what-do-you-think-about-my-hypotheses-


Research papers

Fast-forward to Connected Generations

The work environment has changed substantially since the start of the pandemic. Needs and expectationshave shifted. More and more workers are taking a stand against unfair treatment and are putting upboundaries so they can maintain their health and...

Catalogue: Congress 2022: 75th Anniversary
Authors: Erin Sowell, Chris Hauck
Companies: HauckEye, Thoughtful Research
September 23, 2022
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Citation

Sowell and Hauck (2022a, September 23). Fast-forward to Connected Generations. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/fast-forward-to-connected-generations