Author: "John Knecht

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Research papers

Some examples of research on bio-tex promotion

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Date: June 15, 1976
Authors: John Knecht, Marten Rook

Research papers

Marketing & the consumer

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: John Knecht, Peter H. van Westendorp

Research papers

An outline of below-the-line

Catalogue: Seminar 1971: Below-The-Line Activities
Date: May 19, 1971
Author: John Knecht

Research papers

Comments on mr. J.D. Noordhoff's paper

Catalogue: Seminar 1970: Attitude And Motivation Research
Date: February 1, 1970
Author: John Knecht

Research papers

In reply to mr. Stapel

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Date: June 15, 1967
Author: John Knecht

Research papers

In reply to mr. Lockwood

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Date: June 15, 1967
Author: John Knecht

Research papers

Conclusive remarks on the last day

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Date: June 15, 1967
Author: John Knecht