Resources Library by ANA

Generate insights on how to communicate a brand new product benefit in a consumer intuitive way

Communicating new product benefits in a consumer intuitive way is a big challenge for most CPG categories. The insight generation process mostly involves complicated methodologies that make it very hard to keep consumer engagement high....

Catalogue: Global Qualitative 2017: Back to the future

Authors: Daniela Chiaravalle, Dogus Sipahioglu

January 11, 2017

UMOJA

A story of how dreaming big is helping connect Diageo to the lives and rituals of consumers across five African markets. Demonstrating how innovative mobile qual is helping Diageo teams make better business decisions routed in local culture.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Gavin Holt, Paul Robert Thomas

January 11, 2017

Deep design to the rescue

We have harnessed technology and automation to reach the peak of solving for external problems, such as convenience and efficacy. Paradoxically, as the external world neatens, we have seen the rise of inner entropy, with an increased articulation of...

Catalogue: Global Qualitative 2017: Back to the future

Author: Sharanya Sitaraman

Company: Quantum Consumer Solutions Pvt Ltd

January 11, 2017

Vegetables that rock

The presentation will demonstrate from a client perspective how the shift from product to user-centricity brought about a powerful impact both on a strategic as well as human resources level.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Jeanne Carré, Agnieszka Mazurek

January 11, 2017

Research World (December 2016)

Some would say that our industry started a century ago when in 1916 the Literary Digest ran the first national opinion poll among its readers, correctly predicting Woodrow Wilson as the next US President. The Digest correctly called the next four...

Catalogue: Research World 2016

Author: ESOMAR B.V.

December 15, 2016

ICC/ESOMAR international code (Czech)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines

Authors: ESOMAR B.V., ICC B.V.

December 7, 2016

ICC/ESOMAR international code

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines

Authors: ESOMAR B.V., ICC B.V.

December 7, 2016

ICC/ESOMAR international code (Russian)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines

Authors: ESOMAR B.V., ICC B.V.

December 7, 2016

Revue Française du Marketing (Décembre 2016)

Pour ce numéro 258 de la Revue Française du Marketing, nous avonsretenu quatre articles traitant de sujets très différents, certains couvrant desdomaines déjà explorés en leur apportant un regard nouveau, d' autres ouvrant...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

December 1, 2016