Back

Research World (December 2016)

Date of publication: December 15, 2016

Catalogue: Research World 2016

Author: ESOMAR B.V.

Abstract:

Some would say that our industry started a century ago when in 1916 the Literary Digest ran the first national opinion poll among its readers, correctly predicting Woodrow Wilson as the next US President. The Digest correctly called the next four elections. How have we changed over the last hundred years and where will we be in the next hundred?

ESOMAR B.V.

Author

This is a long description of some author details.

This could also be of interest:

Magazines

Research World (September 2016)

Catalogue: Research World 2016

Author: ESOMAR B.V.

 

September 15, 2016

×

Citation

B.V., E. (2016a, September 15). Research World (September 2016). ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/research-world-september-2016-


Magazines

Research World (November-December 2015)

Catalogue: Research World 2015

Author: ESOMAR B.V.

 

December 15, 2015

×

Citation

B.V., E. (2015a, December 15). Research World (November-December 2015). ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/research-world-november-december-2015-


Magazines

Research World (December 2017)

Catalogue: Research World 2017

Author: ESOMAR B.V.

 

December 16, 2017

×

Citation

B.V., E. (2017a, December 16). Research World (December 2017). ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/research-world-december-2017-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

B.V., E. (2016a, December 15). Research World (December 2016). ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/research-world-december-2017-