Research World (December 2016)

Date of publication: December 15, 2016

Catalogue: Research World 2016

Author: ESOMAR B.V.

Abstract:

Some would say that our industry started a century ago when in 1916 the Literary Digest ran the first national opinion poll among its readers, correctly predicting Woodrow Wilson as the next US President. The Digest correctly called the next four elections. How have we changed over the last hundred years and where will we be in the next hundred?

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