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UMOJA

Date of publication: January 11, 2017

Catalogue: Global Qualitative 2017: Back to the future

Authors: Gavin Holt, Paul Robert Thomas

Abstract:

A story of how dreaming big is helping connect Diageo to the lives and rituals of consumers across five African markets. Demonstrating how innovative mobile qual is helping Diageo teams make better business decisions routed in local culture.

Gavin Holt

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Paul Robert Thomas

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Research Papers

UMOJA

Catalogue: Global Qualitative 2017: Back to the future

Authors: Paul Robert Thomas, Gavin Holt

Company: Join the Dots InSites Consulting

November 3, 2017

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Citation

Thomas and Holt (2017a, November 03). UMOJA . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/umoja-


Videos

The future of insights in Canada in a post-pandemic world

Catalogue: Insights Festival 2020

Authors: Diana Lucaci, Jean-Marc Leger, John Tabone, Jon Yuill, Tawnya Crerar, Rob Berger

 

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Lucaci et al. (2020a, September 15). The future of insights in Canada in a post-pandemic world. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-future-of-insights-in-canada-in-a-post-pandemic-world


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Research World (October 2017)

Catalogue: Research World 2017

Author: ESOMAR B.V.

 

October 4, 2017

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B.V., E. (2017a, October 04). Research World (October 2017). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-world-october-2017-


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Holt and Thomas (2017a, January 11). UMOJA. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-world-october-2017-