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UMOJA

Date of publication: January 11, 2017

Catalogue: Global Qualitative 2017: Back to the future

Authors: Gavin Holt, Paul Robert Thomas

Abstract:

A story of how dreaming big is helping connect Diageo to the lives and rituals of consumers across five African markets. Demonstrating how innovative mobile qual is helping Diageo teams make better business decisions routed in local culture.

Gavin Holt

Author

This is a long description of some author details.

Paul Robert Thomas

Author

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Citation

Holt and Thomas (2017a, January 11). UMOJA. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/umoja