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Smulian, P. L. (1966a, June 01). Mathematical models and creative advertising. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/mathematical-models-and-creative-advertising
Stork, J. J. (1966a, June 01). The opportunities and limitations of creative research. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/the-opportunities-and-limitations-of-creative-research
Dunkley, J. C. (1966a, June 01). Market research in the development of advertising for new products. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/market-research-in-the-development-of-advertising-for-new-products
Steiner, H. (1966a, June 01). An experimental evaluation of the impact of advertisements. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/an-experimental-evaluation-of-the-impact-of-advertisements
Aucamp, J. (1966a, June 01). Co-operation between creative and market research groups in developing campaigns . ANA - ESOMAR. Retrieved April 28, 2024, from
Tyler, P. (1966a, June 01). Freedom and control in creative activity. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/freedom-and-control-in-creative-activity
Clunies-Ross, C. W. (1966a, June 01). An over-all measurement of advertising effectiveness. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/an-over-all-measurement-of-advertising-effectiveness
de Vulpian, A. (1966a, June 01). Use of periodic quantitative surveys in view of the adjustment of advertising strategies and of a better understanding of the process of advertising action. ANA - ESOMAR. Retrieved April 28, 2024, from
Flögel, H. (1966a, June 01). The seven deadly sins in advertising research. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/the-seven-deadly-sins-in-advertising-research