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Research papers

Innovation in the male fashion market

This paper is based on the preliminary findings from a survey of 500 male suit purchasers (together with a qualitative investigation of 100 of the respondents' wives) . The survey was designed to elicit information on aspects of consumer behaviour...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: David F. Midgley
December 4, 1974
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Citation

Midgley, D. F. (1974a, December 04). Innovation in the male fashion market. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/innovation-in-the-male-fashion-market


Research papers

Can socio-cultural trends approach constitute a useful tool in the field of fashion?

To face this situation our team has worked for several years to perfect a system designed to detect and to monitor socio-cultural trends. The system presently functions as a syndicated service.

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Alain de Vulpian
December 4, 1974
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Citation

de Vulpian, A. (1974a, December 04). Can socio-cultural trends approach constitute a useful tool in the field of fashion?. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/can-socio-cultural-trends-approach-constitute-a-useful-tool-in-the-field-of-fashion-


Research papers

Is the emancipation of the consumer a reality?

We can speak of this emancipation when the end-user is more demanding in his or her purchases. When people buy much more in relation to their actual needs.

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: H. Looser
December 4, 1974
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Citation

Looser, H. (1974a, December 04). Is the emancipation of the consumer a reality?. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/is-the-emancipation-of-the-consumer-a-reality-


Research reports

Qualitative research on Black Magic packaging

This report contains the results of two consecutivestudies on Black Magic packaging:Part 1 examined responses to several alternatives'rose' designs and to a stiffer lid. Thiswas based upon 6 group discussions.Part 2 examined responses to the red...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1974
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Citation

, C. (1974a, December 03). Qualitative research on Black Magic packaging . ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-black-magic-packaging-


Research reports

Tobacco substitute

This report is primarily concerned with the findingsfrom the group discussions and these are primarilyconcerned with differences in the panels testingdifferent products on Extended Usage. The mainresults of the quantitative research have been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1974
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Citation

, C. (1974a, December 02). Tobacco substitute. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/tobacco-substitute


Research reports

Nescore

Nestles is considering the marketing of a new brand ofInstant Coffee, intended primarily to compete againstthe increasing sales of cheaper brands - Own Brands andnow, Brooke Bonds Brazilian. The objects of the research were primarilyconcerned with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1974
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Citation

, C. (1974a, December 02). Nescore. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/nescore


Research reports

Qualitative research on Sweet Home development

Earlier market positioning research by CRAM on StrongholdAerosol Spray Disinfectant indicated that a particularaspect of Sweet Home, i.e. the soft furnishings use appearedto be a viable positioning for the product in its...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1974
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Citation

, C. (1974a, December 01). Qualitative research on Sweet Home development. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-sweet-home-development


Research reports

Report on qualitative research on Mum repackaging

In January 1974, DAY LONG (Reckitt & Coleman) was introducedwhich has been seen as a direct challenge to Mum's position.Although it is too early to ascertain a direct threat it isexpected that over time Mum will have to anticipate changesin...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1974
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Citation

, C. (1974a, December 01). Report on qualitative research on Mum repackaging. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-mum-repackaging


Research reports

Silver dollar inducement for previous non-returners of Grecian 2000 questionnaire

Out of 769 questionnaires sent out to Grecian 2000 usersin Project A only 327 were returned, even after areminder letter was sent out. As this represents aresponse rate of only 42.52%, some concern was expressed that ifnon-responders' attitudes had...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 18, 1974
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Citation

, C. (1974a, November 18). Silver dollar inducement for previous non-returners of Grecian 2000 questionnaire. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/silver-dollar-inducement-for-previous-non-returners-of-grecian-2000-questionnaire