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Is the emancipation of the consumer a reality?

Date of publication: December 4, 1974

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: H. Looser

Abstract:

We can speak of this emancipation when the end-user is more demanding in his or her purchases. When people buy much more in relation to their actual needs.

H. Looser

Author

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Citation

Looser, H. (1974a, December 04). Is the emancipation of the consumer a reality?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/when-is-perception-reality-