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Can socio-cultural trends approach constitute a useful tool in the field of fashion?

Date of publication: December 4, 1974

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: Alain de Vulpian

Abstract:

To face this situation our team has worked for several years to perfect a system designed to detect and to monitor socio-cultural trends. The system presently functions as a syndicated service.

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