Author: "Joseph C. Philport

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Research papers

More than just a survey

Catalogue: WM3 2007
Date: June 3, 2007
Authors: Jay Mattlin, Joseph C. Philport, Pete Walsh

Research papers

The creative heresy in audience measurement

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Date: June 20, 2005
Authors: Erwin Ephron, Joseph C. Philport

Research papers

Peoplemeters

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: Joseph C. Philport

Research papers

In-home scanning and people meters: Information enhancement or respondent overload?

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Company: Colgate-Palmolive
Date: June 15, 1992
Authors: Joseph C. Philport, Roger E. Godbeer