Author: "Joseph Khoury

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Research papers

Quality control of TV peoplemeter panels

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Date: June 9, 2002
Authors: Joseph Khoury, Hugues Chavenon

Research papers

The value of contacts in promoting brand equity

Catalogue: MENAP Forum 1996: Pressure On Profit
Date: March 1, 1996
Authors: Joseph Khoury, Oscar Jamhouri

Research papers

Research tools for business strategies

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Date: January 1, 1994
Authors: Roy Rutherford, Peter Wise, Joseph Khoury

Research papers

Assessing marketing opportunities- The benefits of integrating the qualitative and the quantitative

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Date: June 15, 1992
Authors: Vic C. Lemmens, Joseph Khoury

Research papers

Building up and putting into use a cultural patterns monitor in the Lebanon

Catalogue: Seminar 1987: Research In Arab Countries
Date: June 15, 1987
Authors: Joseph Khoury, Ketty Barrett