Resources Library by ANA

User experience- Testing in the digital age

The digital revolution transforms working processes at research buyers introducing principles such as SCRUM and other agile project management techniques. We will show what has changed already with our clients and why and how the research industry...

Catalogue: Congress 2016: #WOW

Authors: Sebastian Schmidt, Till Winkler

Company: SKOPOS

June 15, 2016

Breaking news

The last news on ESOMAR:- ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics - ANA- The first artificial intelligence search engine for market researchLet's discover!

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Finn Raben

June 15, 2016

China's mega-app as a storytelling medium

The widespread use of the phone app WeChat by Chinese consumers has created a unique form of digital communication in China.Psychologically, WeChat use has created a unique Chinese digital subjectivity - a WeChat behavioural mindset.Motivated to...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Author: Jerry Clode

June 15, 2016

Insights 2020 (Spanish)

Millward Brown Vermeer, ESOMAR, The Advertising Research Foundation (ARF), Kantar, and Korn Ferry have formed a partnership to lead Insights2020 Driving Customer-Centric Growth, a global marketing thought leadership initiative focused on aligning...

Catalogue: Latin America 2016: Research Renovation

Author: Fernando Alvarez Kuri

Company: Kantar

June 15, 2016

Mobile technology (Spanish)

Technology has become a new ingredient for social survival. These devices are not cheap, but day-to-day life is easier when we have access to them, for all socio-economic levels. At an emotional level, it's very important for people to be able to buy...

Catalogue: Latin America 2016: Research Renovation

Author: Armando Mora

Company: Ipsos MRBI

June 15, 2016

ESOMAR breaking news

Some breaking news about the last initiatives in the research industry from Finn Raben, ESOMAR Director General.

Catalogue: Congress 2016: #WOW

Author: Finn Raben

June 15, 2016

Head or heart

In the world of market research there are few parties who come in for more scrutiny than political pollsters. With so much emotion riding on a clear outcome it is understandable that people pay attention. A large portion of market research...

Catalogue: Congress 2016: #WOW

Author: Alexander Wheatley

Company: Kantar

June 15, 2016

Ceremony: Best Paper Award and Best Presentation Award @ Big Data World 2016

Best paper and Best presentation award presentation in Berlin.

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Finn Raben

June 15, 2016

The science of engagement

How do consumers interact with different forms of news content online? How engaged are users to various forms of native content, which is now an $8 billion industry? BBC's Science of Engagement research aims to answer these burning questions for...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Sally Wu, Patrick Fagan, Andrew Tenzer

May 19, 2016