Author: "Julian R. Bond

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Research papers

Mastering insights that pay

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Companies: MasterCard, Kantar
Date: February 11, 2009
Authors: Sonali Desai, Julian R. Bond, Sam Davis, Tim O’Brien, Koen De Vos, Tony Costella

Research papers

Research in new product development

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Date: September 1, 1998
Authors: Julian R. Bond, Joseph Debacq

Research papers

Andrex comes out of the closet

Catalogue: Seminar 1994: Building Successful Brands
Date: June 15, 1994
Authors: Adrienne Yentis, Julian R. Bond

Research papers

Increasing the value of computer interviewing

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Date: June 15, 1991
Author: Julian R. Bond

Research papers

From FMCG to durables

Catalogue: Seminar 1990: New Product Development
Date: June 15, 1990
Authors: Julian R. Bond, Simon Chadwick

Research papers

The need for the integration of market potential and pricing micro-models

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Rory P. Morgan, Julian R. Bond

Research papers

The application of micro-modelling to predicting total market mix potential

Catalogue: ESOMAR Congress 1987
Date: September 1, 1987
Authors: Rory P. Morgan, Brian C. Pymont, Julian R. Bond