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Videos

Navigating the Shadows: Managing the Grey Market Challenge

The grey market is a pervasive aspect of e-commerce shopping but is a highly sensitive topic. Brands are reticent to provide the exact details of the size of this problem, impacts on specific products in key markets, as well as their own proprietary...

Catalogue: Asia Pacific 2024
Authors: Joanne Foo, Renee Editha Mendoza
November 19, 2024
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Citation

Foo and Mendoza (2024a, November 19). Navigating the Shadows: Managing the Grey Market Challenge . ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/navigating-the-shadows-managing-the-grey-market-challenge--12714


Videos

Motivations as the Catalyst of Understanding Behaviour which Guides Experiences

We live in a world guided by experientialism; there is a movement from consumption of goods and traditional services towards the pursuit and enjoyment of memorable experiences. We see this shift in a more pronounced way in the post-COVID-19 world,...

Catalogue: Asia Pacific 2024
Authors: Debanjana Kapoor, Srinivasan Mohan
November 19, 2024
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Citation

Kapoor and Mohan (2024a, November 19). Motivations as the Catalyst of Understanding Behaviour which Guides Experiences. ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/motivations-as-the-catalyst-of-understanding-behaviour-which-guides-experiences-12700


Videos

YES! It's Pitch Time

Hear BIG ideas, shared in only 60 seconds, from this year?s Young ESOMAR Society (YES!) Award finalists. There can only be one winner, so don't forget to vote!

Catalogue: Asia Pacific 2024
Author:
November 19, 2024
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Citation

(2024a, November 19). YES! It's Pitch Time. ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/yes-it-s-pitch-time


Videos

Riding the K-Wave

Korean entertainment (K-Wave) is surging in popularity worldwide, especially in Asian markets (Ju, 2010; Messerlin & Shin, 2013; Nam, 2013; Parc & Moon, 2013), prompting major media houses and content producers to invest in Korean content and...

Catalogue: Asia Pacific 2024
Authors: Alex Chen, Bipin Mundhwa, Julius Ng, Pranav Haldar
November 19, 2024
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Citation

Chen, Mundhwa, Ng and Haldar (2024a, November 19). Riding the K-Wave. ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/riding-the-k-wave-12695


Videos

The New Era of Innovation

Generative artificial intelligence (GenAI) is transforming nearly every industry, and new product development is no exception. From creating more realistic consumer personas (Smith & Johnson, 2020), to analysing vast amounts of data and to...

Catalogue: Asia Pacific 2024
Authors: Nikolai Reynolds, Jiongming Mu
November 19, 2024
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Citation

Reynolds and Mu (2024a, November 19). The New Era of Innovation. ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/the-new-era-of-innovation-12688


Videos

CO-MENnity

The men?s cosmetics market represents a burgeoning sector within the beauty industry. According to Euromonitor, the Chinese men?s skincare and makeup market expanded at an average annual rate of 13.5% between 2016 and 2019, significantly outpacing...

Catalogue: Asia Pacific 2024
Authors: Andrew Steel, Catherine Qiu, Felicity Wang, Ying Hu
November 19, 2024
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Citation

Steel, Qiu, Wang and Hu (2024a, November 19). CO-MENnity . ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/co-mennity--12702


Videos

Ignite Your Creativity: 5 Skills to Build Your Creative Muscles

Everyone has the potential to be creative. Join Evette Cordy?Innovation Expert, Author, and recent Gold Medalist at the World Masters Athletics Championships?for this dynamic session that will unlock your creative potential and help you build your...

Catalogue: Asia Pacific 2024
Author: Evette Cordy
November 19, 2024
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Citation

Cordy, E. (2024a, November 19). Ignite Your Creativity: 5 Skills to Build Your Creative Muscles. ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/ignite-your-creativity-5-skills-to-build-your-creative-muscles


Videos

Opening & Welcome

Catalogue: Asia Pacific 2024
Author: Joaquim Bretcha
Company: ESOMAR
November 19, 2024
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Citation

Bretcha, J. (2024a, November 19). Opening & Welcome . ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/-opening-welcome-


Videos

Takes AI to Understand AI

Artificial intelligence (AI) is not just a technological advancement; it?s a paradigm shift redefining how we live, work and interact. From simplifying daily tasks to revolutionising industries, AI's potential seems limitless. However, this rapid AI...

Catalogue: Asia Pacific 2024
Authors: Johan Pangaribuan, Justine Clements, Dianne Capuz, Vorasaya Suvanatap, Cheryl Ganesan-Lim
November 19, 2024
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Citation

Pangaribuan, Clements, Capuz, Suvanatap and Ganesan-Lim (2024a, November 19). Takes AI to Understand AI. ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/takes-ai-to-understand-ai-12697