Motivations as the Catalyst of Understanding Behaviour which Guides Experiences
Abstract:
We live in a world guided by experientialism; there is a movement from consumption of goods and traditional services towards the pursuit and enjoyment of memorable experiences. We see this shift in a more pronounced way in the post-COVID-19 world, where two things hold premium value: time and purpose. Consumers are rethinking how they spend their time, hence investing in purposeful goals and meaningful experiences. We are seeing consumers adopt a more mindful approach today where they are moving from:
This could also be of interest:
Research Papers
Motivations as the Catalyst of Understanding Behaviour which Guides Experiences
Catalogue: Asia Pacific 2024
Authors: Debanjana Kapoor, Srinivasan Mohan
Company: NielsenIQ
November 19, 2024
Research Papers
Understanding the implicit in shopper behaviour
Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Michael Schiessl, Sven Diekmann
Company: eye square
March 1, 2011
Research Papers
Understanding consumer behaviour
Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Luiz Fernando Goes, Sonia Bittar
October 24, 2004
