Author: "Lars Grønholdt

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Research papers

Advertising effect modelling

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Lars Grønholdt

Research papers

Radio advertising expenditure

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Authors: Flemming Hansen, Lars Grønholdt

Research papers

The effectiveness of television advertising

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Date: June 15, 1987
Authors: Flemming Hansen, Lars Grønholdt

Research papers

A dynamic response model

Catalogue: Seminar 1980: Media Measurement And Media Choice
Date: June 15, 1980
Author: Lars Grønholdt