Author: "Leslie Wood

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Research papers

Scoring media for ROI potential

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Date: June 1, 2008
Authors: Leslie Wood, James Spaeth

Research papers

How does advertising affect loyalty?

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Date: June 1, 2008
Authors: Leslie Wood, Rachel Kennedy, Colin McDonald, Carl Driesener, Gerald J. Goodhardt

Research papers

Project Apollo: Consumer-centric insights

Catalogue: WM3 2007
Company: Procter & Gamble
Date: June 3, 2007
Authors: Donald Gloeckler, Leslie Wood

Research papers

Project Apollo's spotlight on consumers and ROI

Catalogue: Worldwide Multi Media Measurement 2006
Company: Procter & Gamble
Date: June 4, 2006
Authors: Donald Gloeckler, Leslie Wood, Linda Dupree

Research papers

Progress towards media mix accountability

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Companies: Nielsen, OMD Group
Date: June 23, 2005
Authors: Roberta M. McConochie, Leslie Wood, Beth Uyenco, Chris Heider