Author: "Lex van Meurs

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Research papers

Do rotten apples spoil the whole barrel?

Catalogue: Panel Research 2007
Company: GfK
Date: October 28, 2007
Authors: Liesbeth Nekkers, Robert van Ossenbruggen, Lex van Meurs

Research papers

The missing link

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Company: GfK
Date: June 23, 2005
Authors: John H. Faasse, Nicole Engels, Marjolein Moorman, Lex van Meurs

Research papers

Integrated campaign evaluation

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Company: GfK
Date: June 22, 2005
Author: Lex van Meurs

Research papers

Radio zapping

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Date: June 17, 2004
Authors: Lex van Meurs, Nick North

Research papers

Recognized in a split second

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Date: June 14, 2004
Authors: Lex van Meurs, Mandy Klerkx

Research papers

The Dutch outdoor study

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Company: GfK
Date: June 20, 2003
Authors: Lex van Meurs, Peter Kloprogge, Marcel van der Kooi

Research papers

Is anybody home?

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Companies: Stichting Kijkonderzoek (SKO), GfK
Date: June 17, 2003
Authors: Lex van Meurs, Nelly Kalfs

Research papers

When every second counts

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Company: GfK
Date: June 15, 1998
Author: Lex van Meurs

Research papers

Zapp!

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Company: GfK
Date: June 15, 1996
Author: Lex van Meurs

Research papers

The future at your fingertips

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Company: GfK
Date: May 1, 1994
Author: Lex van Meurs