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Research papers

Distribution system in Europe

Five countries will be compared. This selection is influenced by random and does not mean, that other countries and their distribution systems are unimportant or not worth describing. We only looked at the systems for consumer (mass) magazines....

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: G. Sondermann
December 1, 1976
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Citation

Sondermann, G. (1976a, December 01). Distribution system in Europe. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/distribution-system-in-europe


Research papers

Empirical results along the way to a price elasticity test

It is such a difficult problem to pre-test the effects of price increases in the magazine market that attempts in this direction are made only seldom, although the problem plays a central role in marketing. The common price policy in German prohibits...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: Gunda Opfer, Dieter Müller-Veeh
December 1, 1976
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Citation

Opfer and Müller-Veeh (1976a, December 01). Empirical results along the way to a price elasticity test. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/empirical-results-along-the-way-to-a-price-elasticity-test


Research papers

Empirical results along the way to a price elasticity test (German)

It is such a difficult problem to pre-test the effects of price increases in the magazine market that attempts in this direction are made only seldom, although the problem plays a central role in marketing. The common price policy in German prohibits...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: Gunda Opfer, Dieter Müller-Veeh
December 1, 1976
×

Citation

Opfer and Müller-Veeh (1976a, December 01). Empirical results along the way to a price elasticity test (German). ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/empirical-results-along-the-way-to-a-price-elasticity-test-german-


Research reports

Repeat purchase study for Lanacane creme

In order to obtain an indication of current levels ofsatisfaction and repurchase of Lanacane Creme in theUK, Combe International Incorporated, required aRepeat Purchase study to be conducted amongst Lanacan eCreme Business Reply Card returners. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Repeat purchase study for Lanacane creme. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/repeat-purchase-study-for-lanacane-creme


Research reports

Qualitative research on Gales 'Smoothy'

The agency has produced concept material for the project'Smoothy' in the form of two boards and mock-up packagingfor this sweet spread product. The specific objectives of the research therefore were:1. To explore respondents' reactions towards the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research on Gales 'Smoothy'. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-gales-smoothy-


Research papers

Magazine circulation and market research

The author has been asked to raise some points about magazine circulation, about the marketing of magazines as fast-moving consumer products and - most importantly - about the current role and possible future role which marketing research plays, or...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Klaus May
December 1, 1976
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Citation

May, K. (1976a, December 01). Magazine circulation and market research. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/magazine-circulation-and-market-research


Research papers

The optimization of circulation

I was invited to give you an idea of the present state of discussion concerning the optimisation of circulation in Western Germany from the publisher's point of view. The time of maximisation of circulation is over in Germany. Today's subject is: The...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Karl Oberleitner
December 1, 1976
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Citation

Oberleitner, K. (1976a, December 01). The optimization of circulation. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/the-optimization-of-circulation


Research reports

Qualitative research into the Dolomite range

Leyland Cars Ltd. in conjunction with Saatchi and SaatchiGarland Compton Ltd. is currently progressing the developmentof new advertising approaches for the Dolomite Range.Before these approaches could be finalized, however,qualitative market research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research into the Dolomite range. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-the-dolomite-range


Research reports

Coffee Compliment packaging research

It is understood that considerable cost savings on Coffee Compliment could be made by using foil-lined cardboard carton packs in place of the current glass jars. The objectives of this research were: 1. To examine general consumer attitudes towards...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
×

Citation

, C. (1976a, December 01). Coffee Compliment packaging research. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/coffee-compliment-packaging-research