Abstract:
It is understood that considerable cost savings on Coffee Compliment could be made by using foil-lined cardboard carton packs in place of the current glass jars. The objectives of this research were:
1. To examine general consumer attitudes towards various packaging forms for food product;
2. To look at specific attitudes to the packaging of coffee creamers;
3. To examine respo!lses to various stimuli for packaging of Coffee Compliment;
4. To identify what size and variety of packs are desirable, as replacements, refills, dispenser;
5. To obtain price expectations for cardboard and
glass packs, and reactions to the specific
price reductions.
This could also be of interest:
Research Papers
Packaging research
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Tony Schlaeppi
 
September 1, 1998
Research Reports
Reports on qualitative research on 'coffee with'
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
December 1, 1976
Research Papers
Packaging research
Catalogue: Consumer Market Research Handbook
Authors: William Schlackman, David Chittenden
 
August 1, 1986
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