Abstract:

It is understood that considerable cost savings on Coffee Compliment could be made by using foil-lined cardboard carton packs in place of the current glass jars. The objectives of this research were:

1. To examine general consumer attitudes towards various packaging forms for food product;

2. To look at specific attitudes to the packaging of coffee creamers;

3. To examine respo!lses to various stimuli for packaging of Coffee Compliment;

4. To identify what size and variety of packs are desirable, as replacements, refills, dispenser;

5. To obtain price expectations for cardboard and glass packs, and reactions to the specific price reductions.