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Magazine circulation and market research

Date of publication: December 1, 1976

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Author: Klaus May

Abstract:

The author has been asked to raise some points about magazine circulation, about the marketing of magazines as fast-moving consumer products and - most importantly - about the current role and possible future role which marketing research plays, or could play, in all this.

Klaus May

Author

This is a long description of some author details.

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Citation

May, K. (1976a, December 01). Magazine circulation and market research. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/magazine-circulation-and-market-research