Abstract:
The author has been asked to raise some points about magazine circulation, about the marketing of magazines as fast-moving consumer products and - most importantly - about the current role and possible future role which marketing research plays, or could play, in all this.
This could also be of interest:
Research Papers
Using editorial research to build the circulation of glamour magazine
Catalogue: Seminar 1983: Publishing A Better Product
Author: Ruth Whitney
 
November 23, 1983
Research Papers
Managing circulation sales in the United States
Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Kurt J. Burghardt, Roger M. Loeb
Company: Nielsen
August 1, 1975
Research Papers
Reader typologies and circulation research
Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: A. J. B. White, Michael St. C. Hannah
 
June 15, 1974
