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Magazine circulation and market research

Date of publication: December 1, 1976

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Author: Klaus May

Abstract:

The author has been asked to raise some points about magazine circulation, about the marketing of magazines as fast-moving consumer products and - most importantly - about the current role and possible future role which marketing research plays, or could play, in all this.

Klaus May

Author

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Research Papers

Using editorial research to build the circulation of glamour magazine

Catalogue: Seminar 1983: Publishing A Better Product

Author: Ruth Whitney

 

November 23, 1983

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Citation

Whitney, R. (1983a, November 23). Using editorial research to build the circulation of glamour magazine. ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/using-editorial-research-to-build-the-circulation-of-glamour-magazine


Research Papers

Managing circulation sales in the United States

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Kurt J. Burghardt, Roger M. Loeb

Company: Nielsen

August 1, 1975

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Citation

Burghardt and Loeb (1975a, August 01). Managing circulation sales in the United States. ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/managing-circulation-sales-in-the-united-states


Research Papers

Reader typologies and circulation research

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Authors: A. J. B. White, Michael St. C. Hannah

 

June 15, 1974

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Citation

White and Hannah (1974a, June 15). Reader typologies and circulation research. ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/reader-typologies-and-circulation-research


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

May, K. (1976a, December 01). Magazine circulation and market research. ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/reader-typologies-and-circulation-research