Resources Library by ANA

Marketing research techniques applied to tourism planning and development

The purpose of this paper is twofold: First, to report the results of a research study which in turn may be compared to researchers' experience elsewhere; second, and perhaps more importantly, to present a thorough discussion of an application of...

Catalogue: Seminar 1977: Travel And Tourism

Author: Michael Parent

June 15, 1977

Measurement of subjective well-being and its implications on socio-political decisions

This present paper has as its objective the presentation of a conceptual framework and the first experimental results (from a sample of a reduced size) of research intended to: 1. Perfect a method and tools for measuring individual subjective...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Yves Evrard, Denis Lindon

June 15, 1977

Survey research findings as a basis for court rulings concerning unfair competition

The paper discusses the use of survey research findings as evidence in law court proceedings, a subject that has become increasingly significant, particularly in law suits concerning unfair competition. This is an area where survey results play an...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Wilhelm Schwarzenauer

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1977

Survey research findings as a basis for court rulings concerning unfair competition (German)

The paper discusses the use of survey research findings as evidence in law court proceedings, a subject that has become increasingly significant, particularly in law suits concerning unfair competition. This is an area where survey results play an...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Wilhelm Schwarzenauer

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1977

Tracking studies

Measuring change is - or should be - a way of life for researchers the world over. Witness to events, we provide a means by which decision makers in business, politics, government and society in general can assess public opinion and evaluate the...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Robert M. Worcester, Elizabeth Mansbridge

Company: IPSOS

June 15, 1977

Travel experience segmentation as a predictor of holiday behaviour

This paper starts from the hypothesis that the travel behaviour of one and the same individual over a period of several years is characterised by a certain regularity, and that therefore a travel experience segmentation can be used as a predictor of...

Catalogue: Seminar 1977: Travel And Tourism

Author: Hanspeter Schmidhauser

June 15, 1977

Tourism statistics

The new UN recommendations for the phased development of national Systems of International Tourism Statistics are presented, with the principal definitions and classifications. Some problems in collecting, analysing and interpreting tourism data are...

Catalogue: Seminar 1977: Travel And Tourism

Author: Raphael R. V. Baron

June 15, 1977

Market mechanics 2 (German)

One of the most important and, at the same time, one of the most difficult problems of marketing is an efficient marketing budget allocation on the instruments of sale. The present study is aiming to do just that. 'Market Mechanics 2' ('MM2') is...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Wilfried Wenzel, Heino Stöwsand

June 15, 1977

Plus print

PLUS PRINT: what exactly does it mean? PLUS PRINT is the title of an intermedia advertising effectiveness study. It stands for the effectiveness of advertising in electronic media plus additional advertisements in consumer magazines, demonstrated by...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: Rolf Speetzen

June 15, 1977