Marketing research techniques applied to tourism planning and development

Date of publication: June 15, 1977

Author: Michael Parent

Abstract:

The purpose of this paper is twofold: First, to report the results of a research study which in turn may be compared to researchers' experience elsewhere; second, and perhaps more importantly, to present a thorough discussion of an application of multiple regression techniques which could find profitable use in the tourism and travel industry when traditional marketing research questions concerning demand and market share need to be answered.

Michael Parent

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