Back

Plus print

Date of publication: June 15, 1977

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: Rolf Speetzen

Abstract:

PLUS PRINT: what exactly does it mean? PLUS PRINT is the title of an intermedia advertising effectiveness study. It stands for the effectiveness of advertising in electronic media plus additional advertisements in consumer magazines, demonstrated by Horzu, the largest selling magazine in Europe. It answers the question: What happens to fast moving consumer goods, which are exclusively advertised in the electronic media, when they are given additional exposures through print power?

Rolf Speetzen

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Plus print

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Rolf Speetzen

 

June 15, 1984

×

Citation

Speetzen, R. (1984a, June 15). Plus print. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/plus-print-2542


Research Papers

Integrated marketing communications starts with print plus television

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Alan Smith

 

June 15, 1997

×

Citation

Smith, A. (1997a, June 15). Integrated marketing communications starts with print plus television. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/integrated-marketing-communications-starts-with-print-plus-television


Research Papers

Print monitor

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Author: Uwe Czaia

Company: CZAIA Marktforschung GmbH

June 13, 2002

×

Citation

Czaia, U. (2002a, June 13). Print monitor . ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/print-monitor-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Speetzen, R. (1977a, June 15). Plus print. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/print-monitor-