With the explosion of digital screen media over recent years, there is a need for these new media owners to be accountable and understand how the screens work. This paper presents research solutions to enable ambient media companies to launch their new media, enter the media selling marketplace and understand how the media works. Included in the recommended research programme are methodologies to measure audience size, evaluate the effectivenes of advertising on the screens, profile and understand the screen audience and how the screens work in a bar environment.
This paper considers the use of radio in multimedia homes. These are defined as homes that have access to additional television channels via cable or satellite and those that have access to the Internet. Data on quality of viewing/listening derived from the Quest audience appreciation panel is compared for different types of household. The analysis of appreciation data is supplemented by analyses of other audience measurement data from the United Kingdom and ad hoc questions asked of panel members. The conclusion is that those who have access to the Internet are quite different from those who have subscribed to additional television channels in terms of the ways in which they use radio. In general use and appreciation of radio services is less likely to be influenced by the growth of the Internet than is the case for television.
This paper deals with the measurement of audience reaction - what viewers think of the television programmes they watch - which is monitored on a continuous basis by broadcasters in the UK. The problems of translating appreciation into a simple score for each programme are discussed. The relationship between audience appreciation and audience size is examined and appreciation scores are found to differ for different types of programme and different demographic groups. Audience reactions to particular series are analysed and the way in which the service is being adapted to cope with the fragmentation in the television audience discussed together with the relevance of audience appreciation to advertisers.