The road to innovation is littered with failures. In reality, picking obvious winners isn't hard. Unfortunately, throwing away more genuinely innovative ideas is easy too! Research, in its drive to minimise risk, often fails to spot ideas which could become huge in the future. An analysis has uncovered the factors that drive success and one dimension in particular has emerged as a crucial factor: excitement. This paper outlines the building blocks of excitement which will provide invaluable guidance along the road to innovation success.
If the number of hits in Google is by any means a measure of importance, then, with more than 94 million hits, innovation is hot.Generation of ideas, or ideation, is a simple condition to innovation. What makes the upside-down ketchup bottle, the Smart car, the Toyota Prius and the Nintendo Wii successful innovations? And why are some companies better able to come up with successful innovations than others? A part of the answer to these questions depends on whether you as a company have a well defined innovation process in place. You would think the more ideas, the better and higher the number of successful launches.However, the problem with this thinking is the high costs related to the development of the idea, and the large amount of ideas that might clutter the pipeline and will actually lower the success rate.
Understanding the underlying needs of Asian women in using new products and services will provide a compass for the innovation journeys of companies. Exploring the innovations described by women in the region will help understand the different ways to create desirable innovations for women within the Asia Pacific region. Success in innovations is tied to the identification and understanding of the key factors that drive innovation, the culture, category and personal needs of women in Asia.