Market research associations and the industry as a whole have a responsibility to ensure that we communicate the value of market research. As researchers, we understand it is impossible to embark on a promotional marketing or education campaign without the right market intelligence to guide how we communicate the 'brand' that is market research. This study of the public perceptions of market research surveys people from UK, the USA and Germany. to provide researchers with a deeper understanding of how market research is perceived.
This webinar will detail the sources and the scope of previous research and then summarise how to build the perfect survey from the feet up. You will learn best practice elements of taking an objective-led approach to questionnaires, all within in a framework to ensure data quality. Secondly, we'll look at how and the best way to incentivise respondents for digital surveys and then we'll move to survey design with a particular focus on mobile optimisation.