Author: "Lynn Y.S. Lin

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Research papers

Regional diversity in China and its impact on pricing strategy

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Company: BBI Group
Date: November 1, 1996
Author: Lynn Y.S. Lin

Research papers

Which strategy should I take

Catalogue: Seminar 1990: New Product Development
Company: Burke, Inc.
Date: June 15, 1990
Author: Lynn Y.S. Lin

Research papers

Comparison of survey responses among Asian, European and American consumers and their interpretations

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Company: Burke, Inc.
Date: June 15, 1990
Author: Lynn Y.S. Lin

Research papers

Our experiences of forecasting non-fast moving consumer goods products & services

Catalogue: ESOMAR Congress 1989
Company: Burke, Inc.
Date: September 1, 1989
Authors: Gilles Hustaix, Lynn Y.S. Lin

Research papers

The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: Burke, Inc.
Date: June 15, 1988
Author: Lynn Y.S. Lin

Research papers

Forecasting the sales impact of new product improvement

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Company: Burke, Inc.
Date: October 26, 1987
Authors: Lynn Y.S. Lin, Stephen Factor

Research papers

Estimating new product price elasticity before launching

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Company: Burke, Inc.
Date: October 26, 1987
Authors: Peter Sampson, Lynn Y.S. Lin

Research papers

Forecasting new over-the-counter drug sales at various price levels

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Company: Burke, Inc.
Date: June 15, 1987
Author: Lynn Y.S. Lin

Research papers

Tangible and intangible reasons for new product failiure

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development
Date: June 15, 1986
Author: Lynn Y.S. Lin

Research papers

Estimating sales volume potential for new innovative products with case histories

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Company: Burke, Inc.
Date: June 15, 1986
Authors: Lynn Y.S. Lin, Alain Pioche, Patrick G. M. Standen

Research papers

Tangible and intangible reasons for new product failure

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Company: Burke, Inc.
Date: June 15, 1985
Author: Lynn Y.S. Lin

Research papers

Strategies for utilizing single source consumer panel records (product bar codes) to determine effective media frequency

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Company: Burke, Inc.
Date: June 15, 1984
Authors: Jan Willem Bol, Lynn Y.S. Lin