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Research papers

Diamonds or dust

The low success rate for innovation in Indian FMCG became a subject of interest at Nestlé India. Partnering with Nielsen we set out to understand what it takes innovations to win in the long term- form birth, to breakthrough and beyond the first...

Catalogue: Congress 2016: #WOW
Authors: Ritanbara Mundrey, Amit Bali
Company: Nielsen
September 22, 2016
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Citation

Mundrey and Bali (2016a, September 22). Diamonds or dust. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/diamonds-or-dust-10782


Research papers

Kicking refugees was just the beginning: The European refugee crisis

2015 was a decisive year in Europe. Hundreds of thousands of refugees arrived from war-torn Syria and beyond, walking their way through the Balkans into the EU. The largest mass migration in Europe since the 1940s brought significant changes to the...

Catalogue: Congress 2016: #WOW
Authors: Daniel Fazekas, Balazs Denes
September 22, 2016
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Citation

Fazekas and Denes (2016a, September 22). Kicking refugees was just the beginning: The European refugee crisis. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/kicking-refugees-was-just-the-beginning-the-european-refugee-crisis-8879


Research papers

Leveraging and empowering Cambodia's other half

Gender inequality is a global issue, and of particular concern in Cambodia, but by how much? And how are gender dynamics changing, if at all, among younger cohorts? This study investigates the current state of gender dynamics in Cambodia, especially...

Catalogue: Congress 2016: #WOW
Authors: Rebecca L. Norris, Layhour Sao
Company: KANTAR TNS Malaysia
September 22, 2016
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Citation

Norris and Sao (2016a, September 22). Leveraging and empowering Cambodia's other half. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/leveraging-and-empowering-cambodia-s-other-half-8880


Research papers

Measuring the effectiveness of advertising

Consumers are not necessarily interested in most brands or ads. Usually they do not have time to reflect on what the ad means for them and the brand. This means that it is necessary to understand the way consumers are processing ads. An optimal...

Catalogue: Congress 2016: #WOW
Author: Sjoerd Koornstra
September 22, 2016
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Citation

Koornstra, S. (2016a, September 22). Measuring the effectiveness of advertising. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/measuring-the-effectiveness-of-advertising-8881


Research papers

The power of reflective content

James Dean and Justin Bieber have one thing in common - they captured the imagination of young people in their generations by tapping into identity crisis. While identity crisis itself is not new, the nature of identity and its expression is...

Catalogue: Congress 2016: #WOW
Authors: Shibani Nayak, Sumeli Chatterjee, Sushma Panchawati, Aman Anand, Devika Johar
September 22, 2016
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Citation

Nayak, Chatterjee, Panchawati, Anand and Johar (2016a, September 22). The power of reflective content. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/the-power-of-reflective-content-8894


Research papers

Digital assistants- A brand's best friend?

Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised...

Catalogue: Congress 2016: #WOW
Author: David Wright
Company: KANTAR TNS Malaysia
September 22, 2016
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Citation

Wright, D. (2016a, September 22). Digital assistants- A brand's best friend?. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/digital-assistants-a-brand-s-best-friend--8866


Research papers

Box clever

The story of how Orange created a 'pick-up-and-play' interactive experience to ensure new segment insight was heard, brought to life, and acted upon. For an insight manager developing a new segmentation, it is vital to not only think about the...

Catalogue: Congress 2016: #WOW
Authors: Vincent Lenne, Andy Brown
September 22, 2016
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Citation

Lenne and Brown (2016a, September 22). Box clever. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/box-clever


Research papers

Co-design! Zero to final specification in three days

One of the most challenging problems in product innovation and marketing is hoe to accurately and quickly translate a brand's promise trough a product concept into a product specification. This case study provides an innovative solution to this...

Catalogue: Congress 2016: #WOW
Authors: David Lundahl, Menexia Tsoubeli
Company: InsightsNow, Inc.
September 22, 2016
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Citation

Lundahl and Tsoubeli (2016a, September 22). Co-design! Zero to final specification in three days. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/co-design-zero-to-final-specification-in-three-days


Research papers

The game-changing generation

Millennials are adopting new technologies and changing buying behaviors, resulting in challenges that brands need to tackle. Understanding Millennials required adapting the research approach: conducting the survey on smartphones, and more...

Catalogue: Congress 2016: #WOW
Authors: Patricia Dominguez, Joyce van Heeswijk, Julia Goernandt, Cori Deutsch, Nijat Mammadbayli
Company: SKIM
September 22, 2016
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Citation

Dominguez, van Heeswijk, Goernandt, Deutsch and Mammadbayli (2016a, September 22). The game-changing generation. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/the-game-changing-generation-8889