Author: "Macarena Estévez

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Videos

Triple E brand model (Spanish)

Catalogue: Latin America 2016: Research Renovation
Date: June 15, 2016
Authors: Macarena Estévez, Ana Carreras

Research papers

Triple E brand model

Catalogue: Latin America 2016: Research Renovation
Date: April 13, 2016
Authors: Macarena Estévez, Ana Carreras

Research papers

Can advertising help to maintain dynamic market equilibrium?

Catalogue: Latin America 2005
Company: MindShare
Date: October 23, 2005
Author: Macarena Estévez

Research papers

See your target audiences in 3D

Catalogue: Latin America 2003
Company: MindShare
Date: May 4, 2003
Author: Macarena Estévez