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Research papers

The Irish constitutional referendum 1986

This paper outlines the role and impact of opinion polls during the two years preceding the recent Irish Constitutional Referendum on divorce, and also in the final stages of the actual campaign. In doing so, it emphasises the relevance of...

Catalogue: Seminar 1986: Opinion Polls
Author: Jack Jones
June 15, 1986
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Citation

Jones, J. (1986a, June 15). The Irish constitutional referendum 1986. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-irish-constitutional-referendum-1986


Research papers

The marketing of financial services to the corporate sector

This paper deals with the growing interest in the marketing of services to the corporate sector. It takes as an example the marketing of financial services which in the United Kingdom is receiving increasing attention from a wide range of financial...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Author: Lionel Gordon
June 15, 1986
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Citation

Gordon, L. (1986a, June 15). The marketing of financial services to the corporate sector. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-marketing-of-financial-services-to-the-corporate-sector


Research papers

The new television environment

The television industry in the U.S. has always been tempered by a competitive marketplace, a commercially driven environment, which has been uniquely shaped by the size of the audience. Luring the past ten years, competition has heated up...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: David F. Poltrack
June 15, 1986
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Citation

Poltrack, D. F. (1986a, June 15). The new television environment. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-new-television-environment


Research papers

The qualitative approaches and their anticipatory function (French)

How can future factors be detected by a qualitative approach? Two considerations flow from that question: 1. The emergence of new experiences and perceptions remains latent in large part for lack of concepts, of mental images, of words to define them...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Jean Deslandes, Sylvie Motte
June 15, 1986
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Citation

Deslandes and Motte (1986a, June 15). The qualitative approaches and their anticipatory function (French). ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-qualitative-approaches-and-their-anticipatory-function-french-


Research papers

Sweden

The Swedish election 1985 produced a surprisingly strong finish for the small Liberal party in Sweden - 14,50% compared to 5,90% in the previous electron in 1982. The polls had kept the party in the 5 to 7% range until the weeks before the election...

Catalogue: Seminar 1986: Opinion Polls
Authors: Hans L. Zetterberg, Gunnar Andren
June 15, 1986
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Citation

Zetterberg and Andren (1986a, June 15). Sweden. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/sweden-2804


Research papers

The usage of videocassette recorders, remote controls and teletext and the influence on TV viewing behaviour

We emphasise in our paper especially the VCR- playback behavior: when do recording and play back occurs, what will be recorded, when does time-shift-viewing happen. We conducted finally a special analyses to the effects of remote control on watching...

Catalogue: Seminar 1986: New Developments In Media Research
Authors: Joachim Wiedemann, Christoph Wild
June 15, 1986
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Citation

Wiedemann and Wild (1986a, June 15). The usage of videocassette recorders, remote controls and teletext and the influence on TV viewing behaviour. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-usage-of-videocassette-recorders-remote-controls-and-teletext-and-the-influence-on-tv-viewing-behaviour


Research papers

The video cassette recorder in Australia

During 1984 advertisers in Australia began to be concerned that the video-cassette recorder (VCR) was eroding the size of the audience for live television, and as a result, reducing the frequency by which users of a VCR were being exposed to...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Authors: A. T. Wheeler, Martin L. James
June 15, 1986
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Citation

Wheeler and James (1986a, June 15). The video cassette recorder in Australia. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-video-cassette-recorder-in-australia


Research papers

Recognition versus recency

Through-the-Book and Recent Reading are the current "hot potatoes" in media research and we constantly see them being thrown from hand to hand. The following paper attempts to show the advantages and disadvantages of both TTB and RR. In doing so, we...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Rolf Speetzen
June 15, 1986
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Citation

Speetzen, R. (1986a, June 15). Recognition versus recency. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/recognition-versus-recency


Research papers

An investigation of the creative approaches to the standardisation of international qualitative research studies

The question of standardisation of international qualitative studies has arisen in part due to the direct demands which global marketing and advertising is making on research. Because products and marketing strategies are being standardised, so it is...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Authors: Colleen Ryan, Shirley Kitchen
June 15, 1986
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Citation

Ryan and Kitchen (1986a, June 15). An investigation of the creative approaches to the standardisation of international qualitative research studies. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/an-investigation-of-the-creative-approaches-to-the-standardisation-of-international-qualitative-research-studies