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An investigation of the creative approaches to the standardisation of international qualitative research studies

Date of publication: June 15, 1986

Catalogue: Seminar 1986: Qualitative Methods Of Research

Authors: Colleen Ryan, Shirley Kitchen

Abstract:

The question of standardisation of international qualitative studies has arisen in part due to the direct demands which global marketing and advertising is making on research. Because products and marketing strategies are being standardised, so it is assumed, sometimes misguidedly, that every aspect of an international study must also pass through a rigid process of standardisation leading often to sterilisation.

Colleen Ryan

Author

This is a long description of some author details.

Shirley Kitchen

Author

This is a long description of some author details.

Research Papers

The role of qualitative research in Asia

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: Jocelyn Pinijarom, Peter Cooper

Company: QRi Consulting Ltd.

November 1, 1996

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Citation

Pinijarom and Cooper (1996a, November 01). The role of qualitative research in Asia. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/the-role-of-qualitative-research-in-asia


Research Papers

Global branding

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Authors: John Baker, Kieran Ryan

Company: KANTAR TNS Malaysia

June 15, 1995

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Citation

Baker and Ryan (1995a, June 15). Global branding. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/global-branding


Research Papers

Developing an international advertising strategy for Johnnie Walker red label

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Monika Bhaduri

Company: Burke, Inc.

June 15, 1986

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Citation

Bhaduri, M. (1986a, June 15). Developing an international advertising strategy for Johnnie Walker red label. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/developing-an-international-advertising-strategy-for-johnnie-walker-red-label


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Citation

Ryan and Kitchen (1986a, June 15). An investigation of the creative approaches to the standardisation of international qualitative research studies. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/developing-an-international-advertising-strategy-for-johnnie-walker-red-label