An investigation of the creative approaches to the standardisation of international qualitative research studies

Date of publication: June 15, 1986

Abstract:

The question of standardisation of international qualitative studies has arisen in part due to the direct demands which global marketing and advertising is making on research. Because products and marketing strategies are being standardised, so it is assumed, sometimes misguidedly, that every aspect of an international study must also pass through a rigid process of standardisation leading often to sterilisation.

Colleen Ryan

Author

This is a long description of some author details.

Shirley Kitchen

Author

This is a long description of some author details.

Research Papers

Research Papers

Research Papers

  • PDF
  • This could also be of interest