An investigation of the creative approaches to the standardisation of international qualitative research studies
The question of standardisation of international qualitative studies has arisen in part due to the direct demands which global marketing and advertising is making on research. Because products and marketing strategies are being standardised, so it is assumed, sometimes misguidedly, that every aspect of an international study must also pass through a rigid process of standardisation leading often to sterilisation.
Author: Monika Bhaduri
Company: Burke, Inc.
June 15, 1986
- This could also be of interest