Author: "Malcom R. Mather

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Research papers

We eat, we drink and we buy

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Company: Nippon Research Center, Ltd.
Date: June 15, 1992
Authors: Malcom R. Mather, Alec Gallup, Kenji Iljlma

Research papers

Europe 1990

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Date: June 15, 1991
Authors: Edward W. Whitley, Malcom R. Mather, Wendy L. Bunning

Research papers

1992: Its effects on European and global marketing

Catalogue: Seminar 1988: International Marketing Reserarch
Date: June 15, 1988
Authors: Roger Sargood, Malcom R. Mather

Research papers

The future development of the Balearic isalnds

Catalogue: Seminar 1988: Travel And Tourism Research
Date: May 4, 1988
Author: Malcom R. Mather

Research papers

An automated system of collecting point of sale information from record stores

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Company: Gallup International Association
Date: June 15, 1984
Author: Malcom R. Mather

Research papers

Strategic planning across Europe

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Company: Gallup International Association
Date: June 15, 1983
Authors: Roger Sargood, Malcom R. Mather

Research papers

The classification of radio audiences in terms of needs, psychographics and interests

Catalogue: Seminar 1982: Improving Media Research
Company: Gallup International Association
Date: June 15, 1982
Author: Malcom R. Mather

Research papers

Development of the product and corporate image of a radio station

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Company: Gallup International Association
Date: June 15, 1981
Authors: Bruce Roberts, Malcom R. Mather