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Videos

CEO Forum

The ESOMAR Global CEO Forum is a series of meetings, webinars, discussions and programs curated by and for CEOs to facilitate collaboration, mentoring and thought leadership. For the first time, a few CEO?s from this Forum will take to the congress...

Catalogue: Congress 2024

Author:

October 1, 2024

English

Videos

What is the Blueprint for Brand Growth?

Whether planning for a cookieless future, pondering the role of AI or adapting to a challenging economic environment, uncertainty is the only certainty for marketing leaders. Whatever upheaval they face, the fundamental question that every chief...

Catalogue: Congress 2024

Authors: Mary Kyriakidi, Jane Ostler

October 1, 2024

Videos

A Synthesis of Minds

In the era of information overload, the challenge of synthesising fragmented insights into a cohesive narrative has never been more pressing. Given the sheer volume of information, the true value lies in the ability for businesses to translate and...

Catalogue: Congress 2024

Authors: Katarzyna (Kasia) Krolik, Sarah Raoufian, Julia Murphy

October 1, 2024

Videos

Closing and Awards

Includes the announcement of the winners for: Best Congress Paper Award 2024Peter Cooper Award for Qualitative Excellence 2024Best Paper of the Year Award 2024

Catalogue: Congress 2024

Author:

October 1, 2024

English

Videos

Nothing to Fear but Fear Itself

Mountain Dew is an iconic brand and one of the best-selling brands of carbonated soft drinks (CSD) in India. The brand is positioned on the concept of "courage" with the tagline Dar Ke Aage Jeet Hai (Beyond Fear Lies Victory), which has grown to...

Catalogue: Congress 2024

Authors: Ramasubramanian Narayanan, Shobha Prasad

October 1, 2024

Videos

Unveiling the Chorus of Modern Society

Our research reveals significant myths and truths about echo chambers in modern Greece. Our findings call for policymakers to create conversational spaces that avoid reinforcing echo chambers. Researchers, as the key players in this process, are...

Catalogue: Congress 2024

Authors: Vassilis (Bill) Kokiopoulos, Christos Grentzelos

October 1, 2024

Videos

Mindful Heroes

It has become somewhat cliche, even mythic, in recent years to say that young people are the future, but our long-running panel of youth in Ukraine brings new truth and meaning to the myth. In partnership with the Ukraine National Identity through...

Catalogue: Congress 2024

Authors: Hannah Wright, Daniel Cunill

October 1, 2024

Videos

The Others

?The other? is an important concept in both linguistics and social sciences, encompassing the complex dynamics of identity, exclusion and cultural interactions. Identity is a product of the interaction that individuals encounter in their family and...

Catalogue: Congress 2024

Authors: Hellas Saltavarea, Pervin Olgun, Katerina Konstantinou, Sevgi Gul

October 1, 2024

Videos

Opening and Welcome

ESOMAR WelcomeJoaquim Bretcha, ESOMAR Director General Local WelcomeAngela Stathopoulou, ESOMAR Representative GreecePresident's AddressRay Poynter, ESOMAR President

Log in to your MyESOMAR account

January

1947

August

2025

You searched for: "" but we corrected it to "*"

Videos

The ESOMAR Global CEO Forum is a series of meetings, webinars, discussions and programs curated by and for CEOs to facilitate collaboration, mentoring and thought leadership. For the first time, a few CEO?s from this Forum will take to the congress...

Catalogue: Congress 2024

Author:

October 1, 2024

Citation

Videos

Whether planning for a cookieless future, pondering the role of AI or adapting to a challenging economic environment, uncertainty is the only certainty for marketing leaders. Whatever upheaval they face, the fundamental question that every chief...

Catalogue: Congress 2024

Authors: Mary Kyriakidi, Jane Ostler

October 1, 2024

Citation

Videos

In the era of information overload, the challenge of synthesising fragmented insights into a cohesive narrative has never been more pressing. Given the sheer volume of information, the true value lies in the ability for businesses to translate and...

Catalogue: Congress 2024

Authors: Katarzyna (Kasia) Krolik, Sarah Raoufian, Julia Murphy

October 1, 2024

Citation

Videos

Includes the announcement of the winners for: Best Congress Paper Award 2024Peter Cooper Award for Qualitative Excellence 2024Best Paper of the Year Award 2024

Catalogue: Congress 2024

Author:

October 1, 2024

Citation

Videos

Mountain Dew is an iconic brand and one of the best-selling brands of carbonated soft drinks (CSD) in India. The brand is positioned on the concept of "courage" with the tagline Dar Ke Aage Jeet Hai (Beyond Fear Lies Victory), which has grown to...

Catalogue: Congress 2024

Authors: Ramasubramanian Narayanan, Shobha Prasad

October 1, 2024

Citation

Videos

Our research reveals significant myths and truths about echo chambers in modern Greece. Our findings call for policymakers to create conversational spaces that avoid reinforcing echo chambers. Researchers, as the key players in this process, are...

Catalogue: Congress 2024

Authors: Vassilis (Bill) Kokiopoulos, Christos Grentzelos

October 1, 2024

Citation

Videos

It has become somewhat cliche, even mythic, in recent years to say that young people are the future, but our long-running panel of youth in Ukraine brings new truth and meaning to the myth. In partnership with the Ukraine National Identity through...

Catalogue: Congress 2024

Authors: Hannah Wright, Daniel Cunill

October 1, 2024

Citation

Videos

?The other? is an important concept in both linguistics and social sciences, encompassing the complex dynamics of identity, exclusion and cultural interactions. Identity is a product of the interaction that individuals encounter in their family and...

Catalogue: Congress 2024

Authors: Hellas Saltavarea, Pervin Olgun, Katerina Konstantinou, Sevgi Gul

October 1, 2024

Citation

Videos

ESOMAR WelcomeJoaquim Bretcha, ESOMAR Director General Local WelcomeAngela Stathopoulou, ESOMAR Representative GreecePresident's AddressRay Poynter, ESOMAR President

Catalogue:

Authors: Joaquim Bretcha, Ray Poynter

Company: ESOMAR

October 1, 2024

Citation