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Videos

It's time to get serious about play

Play is the future of research. Attention spans are shortening and the demand for something that is truly interesting and entertaining is increasing. People no longer want to answer half an hour surveys. People want to be engaged and entertained. It...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Caroline Frankum, Ziad Skaff
Company: Hall & Partners
June 15, 2015
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Citation

Frankum and Skaff (2015a, June 15). It's time to get serious about play. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/it-s-time-to-get-serious-about-play


Videos

Firecracker

We're living in an age of personalisation. Each individual has the ability to create and consume his or her own content. Media fragmentation shouldn't be a barrier for brands, it represent an opportunity to connect with consumers in their own...

Catalogue: Latin America 2015: Carnival of Insights
Author: James Conrad
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Conrad, J. (2015a, June 15). Firecracker. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/firecracker


Videos

21st century woman

Only 23% of women across Latin America actively agree there are enough women on TV they can relate to. That's a shocking statistic and a stark demonstration of the need for research that explores and explains how women really feel about their lives...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Beatriz Mello, Pavel Escobedo
June 15, 2015
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Citation

Mello and Escobedo (2015a, June 15). 21st century woman . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/21st-century-woman-


Videos

Building global market structures from non-traditional data streams

Future focus, formally and informally, is integral to strategic planning. Those firms that do it systematically well outperform competitors that do not engage it in practice. There are a number of approaches to forecasting future growth. This paper...

Catalogue: MENAP Forum 2015: Leading Transformation
Author: Jeffrey Hunter
June 15, 2015
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Citation

Hunter, J. (2015a, June 15). Building global market structures from non-traditional data streams. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/building-global-market-structures-from-non-traditional-data-streams


Videos

Discovering brand impact

The world creates 2.8 quintillion bytes of data per day from unstructured data sources like consumer complaints and feedback, text, messages, email and documents, survey and social media posts.Gartner defines unstructured data as content that does...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Henry Cheang, Stephen Paton
June 15, 2015
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Citation

Cheang and Paton (2015a, June 15). Discovering brand impact. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/discovering-brand-impact


Videos

Today and tomorrow

Dr. Meiselman has worked in sensory and consumer research for many decades, and has seen this field change dramatically from a focus on unbranded, unpackaged products to a wide spectrum including the product, the person consuming that product, and...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Herb Meiselman
June 15, 2015
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Citation

Meiselman, H. (2015a, June 15). Today and tomorrow. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/today-and-tomorrow


Videos

TV re[defined]

In a short span of time, TV content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, naysayers have predicted doom for TV....

Catalogue: Congress 2015: Revelations
Authors: Christian Kurz, Jo McIlvenna, Ben Himowitz, Ian Wright, Anna Noel Taylor
Companies: Tapestry, Flamingo
June 15, 2015
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Citation

Kurz, McIlvenna, Himowitz, Wright and Taylor (2015a, June 15). TV re[defined]. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/tv-re-defined-


Videos

The path to purchase

Our industry commonly accepts as a given that shoppers take a journey as they come to make a purchase decision. This presentation will contradict that belief, suggesting that while a path to purchase may be useful from a marketing research...

Catalogue: Congress 2015: Revelations
Author: Stephen P. Needel
June 15, 2015
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Citation

Needel, S. P. (2015a, June 15). The path to purchase. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-path-to-purchase


Videos

Insight to action: Using survey data to target customers and increase ROI through digital media

Our client, InterContinental Hotels Group (IHG), wanted to increase consideration for stays, as well as web site bookings, for their Holiday Inn brand through an online ad campaign. TNS used a proprietary research survey tool, ConversionModel, to...

Catalogue: Congress 2015: Revelations
Authors: Chris Freehauf, Morgan Lozier, Phil Maves
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Freehauf, Lozier and Maves (2015a, June 15). Insight to action: Using survey data to target customers and increase ROI through digital media. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/insight-to-action-using-survey-data-to-target-customers-and-increase-roi-through-digital-media