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TV re[defined]

Date of publication: June 15, 2015

Catalogue: Congress 2015: Revelations

Companies: Tapestry, Flamingo

Authors: Christian Kurz, Jo McIlvenna, Ben Himowitz, Ian Wright, Anna Noel Taylor

Abstract:

In a short span of time, TV content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, naysayers have predicted doom for TV. TV Re[defined] reveals that TV is in fact alive and well. With few limitations upon it, the small screen is inspiring a dizzying array of conversation-worthy content. Viewers are redefining for themselves their relationship with their televisions–and for a large segment of the audience it's a relationship that is deeper than ever. TV Re[defined] sheds light on global viewers evolving habits how they discover and consume contentand illustrates how content creators and TV providers can redefine their relationship with viewers in the new TV landscape.

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