Author: "Marcel Marc

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Research papers

The choice among media

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Authors: Marcel Marc, Jacques Durand

Research papers

Application of conjoint measurement to marketing problems and media research

Catalogue: ESOMAR Congress 1975: Quality In Research
Date: August 1, 1975
Authors: Jean-Marie Bouroche, Marcel Marc, Michel Tenenhaus

Research papers

The choice among media (French)

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: June 15, 1971
Authors: Jacques Durand, Marcel Marc

Research papers

The choice among media

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: June 15, 1971
Authors: Jacques Durand, Marcel Marc

Research papers

A suggested explanation of the mechanisms of advertising

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Marcel Marc

Research papers

The media-product survey is not a panacea! (French)

Catalogue: ESOMAR/WAPOR Congress 1969
Date: June 15, 1969
Author: Marcel Marc

Research papers

The media-product survey is not a panacea!

Catalogue: ESOMAR/WAPOR Congress 1969
Date: June 15, 1969
Author: Marcel Marc

Research papers

The choice of media (French)

Catalogue: ESOMAR/WAPOR Congress 1967
Date: August 1, 1967
Authors: Marcel Marc, Patrice Bertier

Research papers

The choice of media

Catalogue: ESOMAR/WAPOR Congress 1967
Date: August 1, 1967
Authors: Marcel Marc, Patrice Bertier