The marketing buzz about mobile-first is driven by the change mobile devices created with consumers, disrupting the rules of engagement. Marketers are challenged with testing new tactics & finding new ways to engage consumers. Large data sets become more humanised & less creepy as consumers learn that opting in & sharing information in an exchange of value can help to navigate the physical world & make their lives easier. The promise of personalised marketing is fundamental to a successful retail experience, and is becoming the aspirational new tactic for measurement. The ability to leverage proprietary first-party data sets, & merge them with behaviour signals from online and mobile devices, create a true 360-degree view of consumers & the purchase funnel.
The marketing buzz about mobile-first is driven by the change mobile devices created with consumers, disrupting the rules of engagement. Marketers are challenged with testing new tactics & finding new ways to engage consumers. Large data sets become more humanised & less creepy as consumers learn that opting in & sharing information in an exchange of value can help to navigate the physical world & make their lives easier. The promise of personalised marketing is fundamental to a successful retail experience, and is becoming the aspirational new tactic for measurement. The ability to leverage proprietary first-party data sets, & merge them with behaviour signals from online and mobile devices, create a true 360-degree view of consumers & the purchase funnel.
The evolution of technology has fundamentally shifted the position of the consumer. It's no longer about marketers talking at customers, but rather about customers choosing how and when to engage with brands. Today's consumer is empowered by technology, choosing companies not based solely on local convenience, but on the value they offer. Businesses are aware of the new consumer, yet challenged with understanding their needs and how to engage effectively with them. We'll demonstrate how a single-source methodology can help marketers to harness insights of today's consumer at a 4-dimensional level, and uncover new insights for advertisers around purchase intent vs. actual behavior. This 1:1 approach was developed to further understand motives and behaviors of the digitally engaged consumer.
The evolution of technology has fundamentally shifted the position of the consumer. Its no longer about marketers talking at customers, but rather about customers choosing how and when to engage with brands. Todays consumer is empowered by technology, choosing companies not based solely on local convenience, but on the value they offer. Businesses are aware of the new consumer, yet challenged with understanding their needs and how to engage effectively with them. Well demonstrate how a single-source methodology can help marketers to harness insights of todays consumer at a 4-dimensional level, and uncover new insights for advertisers around purchase intent vs. actual behavior. This 1:1 approach was developed to further understand motives and behaviors of the digitally engaged consumer.