Author: "Mariana Irazoqui

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Videos

SKO videodata integration model

Catalogue: Seminar 2016: Media Return on Investment
Date: June 15, 2016
Author: Mariana Irazoqui

Research papers

Social TV and the clockwork orange

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Companies: Stichting Kijkonderzoek (SKO), GfK
Date: October 21, 2010
Authors: Bas de Vos, Liesbeth Nekkers, Jeroen Verspeek, Mariana Irazoqui

Research papers

Catching up with WEB-TV

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Companies: GfK, Stichting Kijkonderzoek (SKO)
Date: October 21, 2010
Authors: Bas de Vos, Frans Kok, Liesbeth Nekkers, Janet Slabbekoorn, Mariana Irazoqui

Research papers

How reliable is my audience?

Catalogue: WM3 2009: Change Is In The Air...
Companies: Stichting Kijkonderzoek (SKO), GfK
Date: May 7, 2009
Authors: Bas de Vos, Mariana Irazoqui, Jeroen Nikkel, Adriaan Hoogendoorn

Research papers

Streaming TV: Making the connection

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Companies: Stichting Kijkonderzoek (SKO), GfK
Date: June 1, 2008
Authors: Gerwin Bok, Bas de Vos, Enrico Verhulst, Mariana Irazoqui