Author: "Mark Katz

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Research papers

Extracting MR samples from large CRM databases

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Date: March 17, 2002
Authors: Mark Katz, Robert Jacob, Julian Simpson

Research papers

Cross-tabs on-tap

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Date: June 15, 1988
Author: Mark Katz

Research papers

Report back from working groups

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Date: June 15, 1987
Authors: Mark Katz, Barry Mahon

Research papers

Interactive measurement of sales response

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Authors: Roger Western, Mark Katz

Research papers

Interactive access to on-line survey data-bases

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Date: June 15, 1984
Author: Mark Katz

Research papers

What's happening out there?

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Date: June 15, 1983
Author: Mark Katz

Research papers

A booking-in system for a large panel

Catalogue: Seminar 1982: The Effective Use Of Panels
Date: June 15, 1982
Authors: Mark Katz, Jonathan Jephcott

Research papers

The quantum package

Catalogue: Seminar 1980: Information Systems In Action
Date: June 15, 1980
Author: Mark Katz