This paper examines the challenges of using a large CRM database as a sampling frame for research purposes. It is based on Centurion's experiences of designing, developing and implementing such systems. Apart from the core sampling process the paper examines user interfaces, automated processing for 'continuous' or 'event-based' research and the Customer Contact Control systems. Finally, the benefits and opportunities that the integration of a sampling system with CRM has brought not just to market research activities, but to the business of Barclays Bank PLC as a whole, are discussed. It is hoped that this paper will provide a checklist and useful information for any organisation wishing to conduct MR and extract sample from their in-house customer database.
The paper presents a summary of the state of the art of IDA and is based on our companyâs experience of offering interactive access to survey data to marketing/research people in the public and private sector since 1983. This has been observed from three perspectives - (a) the agency collecting the data, (b) the team responsible for setting up the database and (c) the users of the data.
This book of proceedings was printed a few months after the seminar in order to incorporate the report of the 4 working groups held on the second day. The groups were as follows: Micro MMIS Measuring the Success of MMIS Modelling using MMIS Mainframe MMIS. The working group sessions lasted some 1,5 hours and as each moderator gave a 10-15min summary. We had planned to print the full summary session however the quality of recording on the tape-recorder was rather poor quality. As a result we have only been able to print in a somewhat edited form, the first two papers listed above.
This paper reviews the effect of enhancing the value of a pharmaceutical panel by offering the monthly data as both printed reports and through an on-line database service. The panel, JIGSAW, has been running for some 24 months in the UK, based upon a panel of 400 doctors monitoring the use of prescriptions in 5 therapeutic areas. The data is collected by ISIS and then handed over to QUANTIME for data-editing, analysis and for incorporation into an on-line database for access through the interactive package - QUANVERT.
New techniques for processing survey data are dramatically changing the way that research is carried out, moving the emphasis from data-collection to data-analysis. The computer terminal is playing an increasingly important role, and I firmly believe that interactive access to survey data will become the most significant part of any research project - a change which threatens the very structure and shape of our research industry. This paper represents an important review of this change.
The title of this paper is a pun on two aspects of Market Research. The first aim is to examine the way in which research in the Pharmaceutical industry differs from conventional Market/Consumer/Media research. The second aim is to to review in some detail the new opportunities available to the Research Industry through advancing computer technology. It will use a real project as an example of how this technology is helping to provide new solutions and opportunities to technicians anxious to understand more about their market-place. Throughout the paper we link these developments to an interesting and successful application of the data-base concept in agro-chemical industry, namely FARMSTAT. This represents a panel of farmers who report on their crop, crop-treatment and agrochemical use. The data from this survey is then made available through an interactive service.
This paper has been prepared by senior executives at both AGB and Quantime, who, during the first six months of 1981 collaborated very closely throughout the specification, program writing and implementation phases of a computerised despatch/booking-in system for the Home Audit panel. In the first section we review the history of AGB's Home Audit panel. In subsequent sections we look at current operational aspects and outline possible future developments.
QUANTUM is a sophisticated package designed to maximise the benefits of computer technology for the Survey Practitioner. It is used extensively in Europe and USA for both ad-hoc surveys and larger more complex studies in the commercial and public sectors of industry. QUANTUM combines in one package the facilities available in most survey analysis packages, namely data editing, reformatting, generation of new variables, weighting, tabular and statistical analysis. It operates on PRIME and IBM computers in batch or interactive mode. This paper discusses briefly some technical aspects of its current features and then outlines the total system approach used in the design of the package.