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Research papers

The importance of Pan-European marketing information for international marketing strategy

We note in this case-study that the support of pan-European marketing information is decisive to understand the complexicity of the challenging European market which needs a lot of preparation for the total opening of the frontiers. It is...

Catalogue: Conference 1991: International Marketing Research
Authors: Robbert Betman, Dominique Leuba
June 15, 1991
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Citation

Betman and Leuba (1991a, June 15). The importance of Pan-European marketing information for international marketing strategy. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/the-importance-of-pan-european-marketing-information-for-international-marketing-strategy


Research papers

Setting the table in Italy

The following paper focuses on Italy's present relationship between food consumption patterns - and possible future developments - and shapes and objects used for laying the table. The paper is based on reflections resulting from several researches...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Author: Cristina Nava
June 15, 1991
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Citation

Nava, C. (1991a, June 15). Setting the table in Italy. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/setting-the-table-in-italy


Research papers

New measures of advertising effectiveness

This paper describes the work undertaken by Family Circle magazine, in conjunction with Citicorp POS Information Services, and Simmons Market Research Bureau, to measure the effects of magazine advertising on the sales volume of advertised products....

Catalogue: Seminar 1991: Publishing For An Optimal Product
Author: Rebecca M. McPheters
June 15, 1991
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Citation

McPheters, R. M. (1991a, June 15). New measures of advertising effectiveness. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/new-measures-of-advertising-effectiveness


Research papers

The use of non-verbal techniques in multi-country research

As respondents often have difficulty communicating the strength of their feelings, verbal altitudinal response can be a poor predictor of consumer behaviour. However, when physiological data is added to measure the intensity of TRUE feelings an...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Authors: Liz Dewson, Hervé Gremont
Company: KANTAR TNS Malaysia
June 15, 1991
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Citation

Dewson and Gremont (1991a, June 15). The use of non-verbal techniques in multi-country research. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/the-use-of-non-verbal-techniques-in-multi-country-research


Research papers

Die European via de vivre (English)

The Europe marketing concept suffers greatly from two opposing attitudes : total amnesia regarding European history in favour of data completely deprived of context, and the claim that diverse histories and cultures are a radical obstacle to the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Pascal Fleury
June 15, 1991
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Citation

Fleury, P. (1991a, June 15). Die European via de vivre (English). ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/die-european-via-de-vivre-english-


Research papers

Die European via de vivre (French)

The Europe marketing concept suffers greatly from two opposing attitudes : total amnesia regarding European history in favour of data completely deprived of context, and the claim that diverse histories and cultures are a radical obstacle to the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Pascal Fleury
June 15, 1991
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Citation

Fleury, P. (1991a, June 15). Die European via de vivre (French). ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/die-european-via-de-vivre-french-


Research papers

Increasing the value of computer interviewing

This paper looks at the growth of computer interviewing over recent years. It discusses our experience with respect to computer interviews and looks at where it has proved successful and where problems have arisen. The paper concentrates on the use...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Julian R. Bond
June 15, 1991
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Citation

Bond, J. R. (1991a, June 15). Increasing the value of computer interviewing. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/increasing-the-value-of-computer-interviewing


Research papers

Clues to a new housing concept suited for the over 50's

The paper is divided into three parts. The first part highlights the socio-demographic dynamics experienced by the over 50s in Italy during the last 30 years and the direction of future trends, that view remarkable changes both in quantitative and...

Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Beatrice Cito Filomarino
Company: GfK
June 15, 1991
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Citation

Filomarino, B. C. (1991a, June 15). Clues to a new housing concept suited for the over 50's. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/clues-to-a-new-housing-concept-suited-for-the-over-50-s


Research papers

Travel patterns of the over 50's

Increased competition is forcing the tourist industry world-wide to seek new markets for their products and none has emerged more significantly and offers more promising prospects through better understanding than the over-50s market. Within a...

Catalogue: Seminar 1991: The Over 50's In The 90's
Authors: Debra Camden, Janet McCoIl-Kennedy
June 15, 1991
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Citation

Camden and McCoIl-Kennedy (1991a, June 15). Travel patterns of the over 50's. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/travel-patterns-of-the-over-50-s