Author: "Mary Short

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Research papers

Capturing the elusive brand

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Authors: Mary Short, Sarah O'Brien

Research papers

The dangers in hidden assumptions

Catalogue: CEE Conference 1995: Towards A Market Economy
Date: April 1, 1995
Author: Mary Short

Research papers

Smartie

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Date: June 15, 1991
Authors: Mary Short, Tricia Henry

Case studies

The use of research in the development of tourist facilities

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Date: June 15, 1983
Authors: Mary Short, Jonathan Wilkinson