Author: "Michael Bird

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Research papers

Launching new magazines

Catalogue: Seminar 1993: Competition In Publishing
Date: June 15, 1993
Author: Michael Bird

Research papers

Innovation

Catalogue: Seminar 1987: Publishing For Optimum Profit
Date: November 25, 1987
Author: Michael Bird

Research papers

Profit from planned publishing

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Author: Michael Bird

Research papers

Planning and monitoring a successful magazine launch

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Author: Michael Bird

Research papers

New opportunities in magazine marketing

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Date: December 1, 1976
Author: Michael Bird

Research papers

Publishers, editors and researchers

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Date: June 15, 1974
Author: Michael Bird

Research papers

Comment

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: June 15, 1973
Author: Michael Bird

Research papers

Non-awareness and non-usage

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Authors: Andrew S. C. Ehrenberg, Michael Bird

Research papers

Intentions-to-buy and claimed brand-usage

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Authors: Andrew S. C. Ehrenberg, Michael Bird