During COVID-19, all of us have been forced to do more with less. McDonald's has been forced to cut menu items to streamline work in its kitchens. Dig Insights, as a research partner to McDonald's, was challenged to develop a methodology to help them identify which items to cut. The methodology needed to be fast, affordable and rigorous. To meet this challenge, Dig Insights applied new analytical techniques to a methodology that McDonald's had been using to screen innovation. This approach allowed Dig Insights and McDonald's to understand the contribution of each item to guest count and unit volume. The end result was a clear picture on what items could be cut and what items needed to remain to effectively streamline the menu. This case study focuses on a QSR menu, but the same approach can be applied to many industries where there is a need to streamline a portfolio while still delivering strong results. Join us to learn how two leading companies are doing more with less.
Learn how Dig Insights is using the language of social media to reinvent idea screening. This new approach reaches new consumer cohorts and supports agile innovation. It has been embraced by companies such as Netflix, Colgate, Nestlé, McDonald's, Allstate and Tyson as they seek to innovate in new ways.
McDonald's Canada partnered with Dig Insight to build a new menu testing solution. We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.