Resources Library by ANA

Super-diversity research

If you thought the future was going to be elegantly and efficiently connected for international brand builders, think again: it's the age of hyper diversification. Danone Mexico and DLR joined forces to leverage, rather than tame cultural friction.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Adelina Vaca, Alfredo Troncoso

January 11, 2017

Hello quintastics!

How a bold approach to traditional qualitative research launched an entirely new target group and encouraged fellow researchers to rethink what qual can do.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Liesbeth Gerritsen, Sandra van Vemden

Company: MARE

January 11, 2017

How to use guided meditation to achieve research Nirvana

Spiritual practices often lead to introspection and perspective. We explored the method of guided meditation to help balding men unlock their deepest fears around hair loss using some of these techniques, which led us to some unexpected insights.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Devika Johar, Sushma Panchawati

January 11, 2017

Your computer will use you

In this talk David will guide you through the tortuous mind of the terrorist know as The Unabomber as an entry point to the construction of cognitive model for the impact of technological evolution in human society and what role you may play in it.

Catalogue: Global Qualitative 2017: Back to the future

Author: David Carvalhão

January 11, 2017

MyCourt - New paradigms in shopping centers

My court: a tangible transformation from B&M to a dynamic and living space.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Alisson Ávila, Diogo Teixeira, Rafael Pelote, Tatiana Abreu Romão

January 11, 2017

Beyond the hype

The use and the impact of the Virtual Reality in the research industry.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Jim Mott, Peter Thomas

Company: BAMM Ltd.

January 11, 2017

Helping introverts open up

A simpler pathway to understand this relatively silent but very powerful consumer segment.

Catalogue: Global Qualitative 2017: Back to the future

Author: Arfa Syed

Company: KANTAR TNS Malaysia

January 11, 2017

The new visual language of brands

Every brand should tell a short story because every consumer intuitively seeks a story: discover what drives a compelling story, how to tell it effectively and how to change consumer minds.

Catalogue: Global Qualitative 2017: Back to the future

Author: Nick Gadsby

January 11, 2017

Erotic Capital as a platform for innovation and communication

Emma Watson has it but it's rather easier at 27. Madonna still has it at 58. Erotic capital is a personal asset everyone uses to achieve given goals. So why not to build a platform based on this asset to innovate and communicate with your female...

Catalogue: Global Qualitative 2017: Back to the future

Authors: Cinzia Paterlini, Elena Bucci

January 11, 2017